TixTrack is a company that creates ticketing solutions for performing arts and cultural institutions. They are seeking a Marketing Manager to support the Strategy & Growth team in driving demand and acquiring new business within the performing arts sector, managing the full marketing funnel in a fast-paced SaaS environment.
Responsibilities:
- Own and optimize full-funnel pipeline generation programs across digital channels, partnerships, and industry events to drive growth among theaters, performing arts centers, and commercial venues
- Develop and manage ICP-targeted campaigns for key market segments with tailored messaging and content for each
- Build and maintain sales enablement resources, including one-pagers, pitch decks, battlecards, case studies, and marketing materials that resonate with box office leaders and venue executives
- Collaborate with the VP, Strategy & Growth and cross-functional team members to align messaging for online and in-person demonstrations , meetings, email sequences, and prospect nurture campaigns
- Lead marketing planning and support for key industry events and conferences (such as INTIX, APAP, IAVM, and regional arts gatherings), including logistics, promotion, and post-event follow-up
- Write and edit copy across channels: landing pages, website, outbound emails, digital ads, social channels, and more
- Act as the internal champion for TixTrack’s brand/style guidelines and be a resource to other colleagues to ensure all messaging and collateral are aligned and represent the brand
- With the VP, Strategy & Growth, analyze campaign performance and continuously improve pipeline generation, conversion rates, and channel ROI
Requirements:
- 4-6 years of experience in B2B SaaS marketing, ideally at a high-growth company; experience in ticketing, live entertainment, or the arts sector is a plus
- A strong generalist who understands how to prioritize and pivot quickly across multiple marketing needs
- Proven track record of running segment-specific campaigns that drive measurable pipeline results
- Strong collaborator with Sales: someone who takes initiative to close the gap between marketing strategy and frontline execution
- Skilled writer and communicator with the ability to craft clear, compelling messaging that speaks to arts professionals
- Experience with marketing automation and analytics tools (HubSpot, GA, LinkedIn Ads, etc.)
- Curious, data-driven, and energized by the opportunity to build and scale in a growing company
- High attention to detail and commitment to maintaining consistency in messaging and adherence to brand and style guidelines
- Demonstrates professionalism, accountability, and a solution-oriented approach when working through challenges
- Effective organizational skills with the capacity to manage multiple initiatives and shifting priorities
- Strong cross-functional communication skills, with the ability to collaborate effectively across teams and incorporate diverse input into marketing plans and decisions
- Proficient in analyzing campaign performance data and applying insights to improve outcomes
- Ability to align marketing initiatives with business objectives and prioritize efforts based on impact
- Skilled in tailoring messaging to distinct audience segments and buyer roles
- Experience supporting brand development or rebranding initiatives, with an understanding of the cross-functional coordination, consistency, and detail required to execute effectively