Marketing Manager (Remote - NY Tri-state Area)

TixTrack is a company that creates ticketing solutions for performing arts and cultural institutions. They are seeking a Marketing Manager to support the Strategy & Growth team in driving demand and acquiring new business within the performing arts sector, managing the full marketing funnel in a fast-paced SaaS environment.

Responsibilities:

• Own and optimize full-funnel pipeline generation programs across digital channels, partnerships, and industry events to drive growth among theaters, performing arts centers, and commercial venues
• Develop and manage ICP-targeted campaigns for key market segments with tailored messaging and content for each
• Build and maintain sales enablement resources, including one-pagers, pitch decks, battlecards, case studies, and marketing materials that resonate with box office leaders and venue executives
• Collaborate with the VP, Strategy & Growth and cross-functional team members to align messaging for online and in-person demonstrations , meetings, email sequences, and prospect nurture campaigns
• Lead marketing planning and support for key industry events and conferences (such as INTIX, APAP, IAVM, and regional arts gatherings), including logistics, promotion, and post-event follow-up
• Write and edit copy across channels: landing pages, website, outbound emails, digital ads, social channels, and more
• Act as the internal champion for TixTrack’s brand/style guidelines and be a resource to other colleagues to ensure all messaging and collateral are aligned and represent the brand
• With the VP, Strategy & Growth, analyze campaign performance and continuously improve pipeline generation, conversion rates, and channel ROI

Requirements:

• 4-6 years of experience in B2B SaaS marketing, ideally at a high-growth company; experience in ticketing, live entertainment, or the arts sector is a plus
• A strong generalist who understands how to prioritize and pivot quickly across multiple marketing needs
• Proven track record of running segment-specific campaigns that drive measurable pipeline results
• Strong collaborator with Sales: someone who takes initiative to close the gap between marketing strategy and frontline execution
• Skilled writer and communicator with the ability to craft clear, compelling messaging that speaks to arts professionals
• Experience with marketing automation and analytics tools (HubSpot, GA, LinkedIn Ads, etc.)
• Curious, data-driven, and energized by the opportunity to build and scale in a growing company
• High attention to detail and commitment to maintaining consistency in messaging and adherence to brand and style guidelines
• Demonstrates professionalism, accountability, and a solution-oriented approach when working through challenges
• Effective organizational skills with the capacity to manage multiple initiatives and shifting priorities
• Strong cross-functional communication skills, with the ability to collaborate effectively across teams and incorporate diverse input into marketing plans and decisions
• Proficient in analyzing campaign performance data and applying insights to improve outcomes
• Ability to align marketing initiatives with business objectives and prioritize efforts based on impact
• Skilled in tailoring messaging to distinct audience segments and buyer roles
• Experience supporting brand development or rebranding initiatives, with an understanding of the cross-functional coordination, consistency, and detail required to execute effectively