Senior Product Marketer

HubSpot is an AI-powered customer platform that helps organizations grow better. They are seeking a Senior Product Marketer to drive product marketing for their Marketing Hub product, focusing on product launches, go-to-market strategies, and customer engagement.

Responsibilities:

• Work closely with Product to define the positioning and value proposition for Hubspot’s Marketing Hub features, educating the company, our prospects and customers on the jobs it solves for, use cases it helps with, how it is differentiated and more
• Own the value proposition, positioning, messaging, customer persona and used cases
• Build and execute a go-to-market strategy for Marketing Hub product launches and refreshes, driving all parts of launch planning including product naming, positioning, messaging, launch strategy, sales and customer service enablement, use case development and customer communications
• Identify, develop and manage the creation of a variety of content types (written, videos, presentations, etc.) as needed to fuel sales and marketing success
• Own the positioning on product pages, sales enablement materials, and product related content
• Be the product expert, evangelist and advocate of our Marketing Hub product across internal and external audiences
• Present at key events and conferences
• Produce inspiring showcase assets that excite customers, drive awareness of our Marketing Hub innovations and communicate our unique capabilities. Content can include case studies, sales readiness kits, playbooks, pitch decks, feature decks, product videos, web copy, white paper, demos and more

Requirements:

• Roughly 5+ years of product marketing experience, with demonstrated experience running positioning and launch strategy for a SaaS or Product Led Growth technology company
• A history and track record of not just working cross functionally but organizing and leading cross-functional project teams to deliver impactful go-to-market launches
• Are a skilled storyteller and customer-centric in your approach to marketing
• A point of view on product positioning and product launches done well and what great looks like
• Great project management skills including strong communication around project timelines, responsible individuals, and status
• Are a compelling communicator, comfortable presenting to executives and internal and external audiences with excellent writing skills
• An owner's mindset; with high personal accountability - able to work independently to drive projects and initiatives and understand and anticipate the needs of your portfolio
• HubSpot product knowledge is a strong advantage in this role