Manager, Integrated Marketing

Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem, and they are seeking a Manager, Integrated Marketing. The role involves producing and executing integrated marketing programs, managing client relationships, and collaborating with various teams to ensure successful campaign execution.

Responsibilities:

• Foster, educate, and promote best-in-class service expertise for HCM clients post-sale
• Manage key programs (with an emphasis on experiential) end-to-end, from campaign brief development through execution and reporting, ensuring they meet brand objectives and deliver best-in-class client service
• Responsible for creating and maintaining all program documentation during post-sale (including client status agendas, sold scope-of-work, and additional campaign trackers)
• Own on-site execution of experiential programs, serving as the primary client point of contact; manage run of show, coordinate teams, and troubleshoot in real time to ensure seamless delivery
• Collaborate with schools/universities, third-party production partners, and venue spaces to research, negotiate, and secure location logistics in accordance to sold experiential scope of work
• Source and manage third-party vendors, including fabrication, AV, staffing, production, and content capture partners
• Work closely with internal creative teams to execute custom deliverables, including custom signage, branded articles, social media posts, influencer content creation, and sampling opportunities
• Use project management software (Asana) to manage sold campaigns & deliverables - ensuring all assets stay on schedule
• Demonstrate resourcefulness in problem-solving. Leverage existing relationships, build new ones quickly, and find creative solutions to deliver results within tight timelines or budget constraints
• Lead and moderate end of campaign debrief process, driving discussion, sharing learnings and best practices across internal teams
• Responsible for the management of the entire post-sale production budgets and ensuring all program expenses are tracked and fit within program margin

Requirements:

• BA or equivalent
• 3-5 years experience in event production, experiential marketing, or sponsorship activation
• Strong track record in client service and managing sponsor activations at live events, conferences, festivals, or sporting events
• Experience within various marketing verticals such as experiential, branded content (video, articles, social, influencer) and digital media execution experience essential
• Proactive, resourceful problem solver with a 'roll up your sleeves' attitude; able to think on their feet and quickly resolve event related challenges in fast paced environments
• Strong attention to detail
• Highly organized and the ability to multitask
• Proficiency in Asana (or similar project management platforms) for workflow management, timeline tracking, and cross functional collaboration