Product Marketing Manager Lead

CrewAI is the leading multi-agent automation platform that empowers developers and enterprises to build, deploy, and manage collaborative AI workflows. The role involves product marketing responsibilities, including product positioning, content development, and sales enablement, with a focus on communicating innovations in agentic AI.

Responsibilities:

• Own product positioning and messaging for all CrewAI products, translating technical capabilities into compelling narratives for technical buyers and business decision-makers
• Architect demand generating content and campaign strategies in conjunction with our growth team to drive pipeline targets
• Develop content roadmap along with an agentic approach to production that reliably produces thought leadership, long form papers, blogs, social content, and video scripts
• Own the product launch playbook from beta to GA releases coordinating with product, engineering, design, and sales to maximize market impact
• Identify and advance use case and solutions packages taken from customer, prospect, and market engagement
• Be a product spokesperson for events, sales enablement, and related activities
• Support advancements of agent powered competitive intelligence and market analysis to efficiently and quickly identify positioning opportunities and inform go-to-market strategy
• Create and improve sales enablement tools including decks, calculators, use cases, and case studies
• Partner with the sales to develop persona-specific talk tracks and value narratives
• Deliver internal training to assist account executives on agentic differentiation, objection handling, and customer stories
• Support case study production through customer identification, narrative shaping, and proof points in collaboration with sales and contract writers
• Establish a feedback loop with sales leadership to identify content gaps, refine messaging based on field data, and iterate on enablement materials
• Design and operate multi-step research agent workflows for content ideation, competitive updates, and new growth opportunities
• Support advancement of content automation pipelines using agents that will assist with drafts, editing, growth optimization(AEO, SEO), and multi-format repurposing (e.g., blog → social thread → email sequence → sales one-pager)
• Deploy agents for audience and account research to assist with automated ICP enrichment, persona development, and signal-based prospecting workflows
• Stay on the frontier of agentic AI tools, frameworks, and best practices; evaluate new agent platforms and orchestration methods; and serve as the internal authority on applying autonomous AI to marketing and go-to-market workflows