Social Media & Email Marketing Specialist for Automotive Dealers

Work Truck Solutions is a software company focused on innovation in the commercial vehicle market. They are seeking a talented and creative Social Media & Email Marketing Specialist to develop and execute marketing campaigns for their commercial vehicle dealer base, ensuring customers achieve the best possible return on investment.

Responsibilities:

• Successfully onboard dealerships onto Facebook Ads from beginning to end, including, but not limited to, ad account creation, Facebook page linking, audience research, billing, and campaign creation and scheduling
• Successfully onboard dealerships to run Google vehicle listing ads
• Organize and build well-structured campaigns, ad sets, and ads monthly
• Designing compelling monthly email marketing campaigns for Work Truck Solutions customers and maintain campaigns for multiple resends throughout the month
• Proactively communicate with customers via email and on the phone/in video meetings to determine needs (i.e., budget, timelines, vehicles/body types to advertise, copy, etc.), understand their target audience and marketing goals
• Must be able to both listen to customer needs/concerns and make recommendations
• Conduct in-depth analysis of social media and email marketing campaign performance using relevant metrics and analytics tools to determine effectiveness, record qualitative and quantitative data of each campaign, and create plans of action for campaign revisions
• Perform regular reviews with customers to report results and identify opportunities for improvement
• Identify opportunities to improve campaign effectiveness and recommend data-driven strategies for optimization
• Stay up-to-date on the latest digital marketing trends and best practices

Requirements:

• Experience in paid social media marketing and/or email marketing is required
• Proven ability to create engaging and effective social media content (text, images, videos)
• Strong analytical skills with the ability to interpret and apply data insights
• Excellent communication and writing skills
• This is a customer-facing position that requires the ability to communicate effectively and professionally in online meetings
• Experience either working at or directly with automotive dealerships is strongly preferred
• Experience with email marketing platforms (e.g. ActiveCampaign, Mailchimp, Iterable, etc.) and Salesforce is desired