Senior Marketing Manager - Federal

Zscaler is a company focused on accelerating digital transformation for its customers, ensuring agility, efficiency, and security. They are seeking a Senior Marketing Manager for the Federal sector to develop and implement integrated marketing strategies that enhance customer engagement and drive demand across key U.S. Federal accounts.

Responsibilities:

• Develop and implement data-driven customer marketing campaigns that strengthen relationships, drive awareness, and accelerate upsell/cross-sell opportunities by leveraging tools such as SFDC, intent data, and Tableau to enhance targeting and guide key accounts through the buyer’s journey
• Lead demand generation efforts to break into key whitespace accounts through targeted campaigns and meeting-maker programs
• Drive local thought-leadership and third-party programs that increase awareness with key Federal decision-makers, while aligning stakeholders on the strategy, story, and placement
• Align closely with Federal sales leadership to prioritize accounts and create CXO engagement plans that advance strategic opportunities, including ownership of customer advisory boards, third-party events, award submissions, customer stories, use cases and more
• Serve as the marketing lead on federal tech alliance partner marketing initiatives and aligning with the partner marketing manager to amplify program execution and results

Requirements:

• Experience marketing to public sector organizations, specifically to the U.S. Federal government
• Professional experience in a field marketing role, with a track record of delivering measurable results
• Experience tracking ROI and analyzing performance across campaigns, events, and programs
• Exceptional written, verbal, and interpersonal communication skills, with the ability to align across levels and functions
• Ability to travel within territory as needed (up to 25%)
• Experience building integrated demand generation campaigns in high-tech, using digital and in-person tactics such as ABM, events, and partner programs
• Proven success running end-to-end CXO engagement and third-party thought-leadership programs in IT or cybersecurity
• Proficiency with data analytics skills and CRM tools