Performance Marketing Analyst, Direct Mail

Ramp is building the smart infrastructure for finance teams, and they are seeking a Performance Marketing Analyst to drive direct mail initiatives and optimize acquisition campaigns. This role involves campaign execution, vendor management, and leveraging automation tools to scale successful marketing strategies.

Responsibilities:

• Drive direct mail initiatives: Lead campaign execution from ideation through measurement, managing audience targeting and segmentation, platform setup, creative production, vendor coordination, and post-campaign performance tracking
• Build experimentation frameworks and drive optimization: Design tests for messaging, creative assets, targeting strategies, and campaign tactics. Use data to identify what works, refine approaches, and scale successful experiments into repeatable playbooks
• Find leverage through creative personalization: Identify opportunities where thoughtful, well-researched personalization can meaningfully outperform generic outreach, using automation tools to operationalize at scale. Recommend and test unconventional tactics that deliver higher impact for lower cost
• Manage vendor relationships and operational workflows: Own external partnerships with direct mail platforms, fulfillment vendors, and data providers. Ensure quality execution, optimize processes, and maintain high standards across all campaigns
• Track performance and inform strategy: Monitor campaign metrics, identify trends, and surface insights that inform targeting, creative, and channel decisions. Work with the team to continuously improve results
• Collaborate cross-functionally: Partner with creative, product, data science, and sales teams to execute acquisition campaigns. Ensure smooth coordination across internal teams and external vendors to deliver campaigns, with a high degree of autonomy and attention to detail to ensure quality execution and continuous process improvement

Requirements:

• Experience in growth marketing, demand generation, or performance marketing, with a track record of executing end-to-end campaigns and experimental marketing programs
• You've owned projects from ideation through measurement, including vendor management, creative coordination, and cross-functional collaboration
• Strong operational and analytical skills: You're comfortable working with data to track performance, identify trends, and optimize campaigns
• Builder mentality with high ownership: You're excited to work on ambiguous projects, move quickly, and drive initiatives from idea to execution without waiting to be told what to do
• Team-first mentality and effective communication: You work well across teams (sales, creative, ops, data) and can balance speed with quality while managing multiple stakeholders
• Customer obsession: You're passionate about deeply understanding our product and customers' needs to generate meaningful campaigns that reach the right audience at the right time with the right message
• Prior experience working in a B2B SaaS or fintech growth team
• Prior experience with direct mail platforms or offline acquisition channels
• Familiarity with GTM systems like HubSpot, Salesforce, etc
• Comfort working with structured and unstructured data – cleaning, transforming, and piping it into useful workflows