Product Marketing - Manager / Senior Manager

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. They are seeking a Product Marketing Manager to drive messaging and assets that support demand generation, field enablement, and customer marketing activities, collaborating closely with various teams to promote their scalable cloud solutions.

Responsibilities:

• Develop an annual marketing plan in collaboration with field marketing
• Create go-to-market programs for new offerings, market segments, and geographies
• Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
• Develop product messaging to be used across all media and customer engagement channels
• Empower sales to communicate our products effectively to prospective customers
• Lead global cross-functional launch and release marketing initiatives
• Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
• Build product awareness through PR, article placements, and social media
• Proactively identify customer success and bring those stories to life for use in marketing
• Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
• Create and maintain a library of sales tools, such as customer presentations and competitive materials

Requirements:

• 3+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
• Demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
• Strong project management skills with exceptional attention to detail
• Proven ability to build relationships with other teams and across all levels
• Exceptional written and oral communication skills
• Fast learner, detail-oriented, and must enjoy fast-paced work environments
• Bachelor's degree or equivalent work experience
• Proven success bringing innovative B2B offerings to market