Comcast's Universal Ads is seeking a Sr. Principal Machine Learning Engineer to lead the design and implementation of their machine learning stack. This role involves architecting systems for performance advertising and collaborating across teams to develop a robust infrastructure for efficient ad delivery.
Responsibilities:
- Set vision and technical direction for the long-term ML strategy and roadmap for ad ranking at Universal Ads, including model architecture, infrastructure, and deployment frameworks
- Architect and scale distributed ML systems capable of real-time decisioning across high-throughput ad environments
- Partner with product and marketplace teams to align model performance with user and advertiser outcomes
- Drive technical direction for cross-functional initiatives involving bidding algorithms, pacing, and system optimization
- Shape technical culture, and ensure high standards for research rigor, reproducibility, and code quality
- Establish strong experimentation and evaluation frameworks (A/B testing, counterfactual analysis, etc.) for model validation and pacing control
- Represent Universal Ads externally in technical forums, publications, or conferences to shape the broader conversation around ML in advertising
- Design and own ML data pipelines end—to-end, ensuring data cleanliness and freshness, and establishing the standards and infrastructure for reliable model inputs across ranking and pacing systems
Requirements:
- Bachelor's Degree
- 15 Years +