Market Research Analyst/Sr. Analyst - TV Content Testing

National Research Group is a leading global insights and strategy firm focused on content, culture, and technology. They are seeking a Research Analyst or Senior Analyst to join their Entertainment team, focusing on TV series content testing and development to help shape impactful series for clients.

Responsibilities:

• Support quantitative and qualitative research projects focused on TV series content, including but not limited to pilots and multi episodes/binge testing
• Manage the end-to-end process of quantitative and qualitative research projects, including proposal support, questionnaire and discussion guide development, data analysis and storytelling
• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines
• Build relationships through effectively managing day-to-day client interaction and supporting the resolution of client issues and concerns
• Drive successful project execution, collaborating with senior team members and providing input and support to junior team members on quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy

Requirements:

• 1-2+ years of experience working in consumer insights, consumer research or in a strategy role
• B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field
• In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies
• Strong foundation in custom research, including survey writing, data tab review, quality control, and analytical rigor
• Ability to adapt, think critically, and solve problems in a fast-paced, client-centric environment
• Strong communication and storytelling skills to craft compelling narratives from complex data
• Internally-motivated self-starter who continuously strives to get things done well
• Comfortable adapting to the fast pace of entertainment research, including shifting timelines and occasional off-hours work
• Experience nurturing and building relationships with clients, understanding their goals
• Expert at working with data to identify trends and insights, including both structured and unstructured data
• Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides
• Experience with statistical significance testing, correlation analysis, and multivariate analysis techniques
• Genuine interest in seeking information on the 'whys' and understanding consumer behavior
• Successfully manages time and multiple competing priorities to ensure deadlines are always met
• Hawk-eyed attention to detail focused on ensuring high levels of quality control and reporting
• Team player who is able to work collaboratively and harmoniously within a team
• Strong focus on entertainment, especially in content testing
• Additional degrees beyond B.A./B.S. are welcome
• Experience with statistical packages, like SPSS or Q