Sr Product Manager, Digital Innovation

Baylor Genetics is focused on advancing genetic testing and healthcare solutions. The Sr Product Manager, Digital Innovation, leads the development and continuous improvement of digital products and services, driving innovation and managing product backlogs to deliver customer-centric solutions.

Responsibilities:

• Lead digital product discovery and innovation strategy by identifying unmet provider and patient needs through user research, journey mapping, prototyping, and rapid experimentation to inform new product concepts and platform capabilities
• Define the vision and strategic roadmap for new digital products and tools that enhance provider workflows and patient experiences, including next-generation ordering, reporting, communication, and care-enablement solutions
• Partner cross-functionally with Engineering, Clinical, Commercial, Operations, and Customer Experience teams to translate strategic opportunities into scalable, high-impact digital solutions
• Evaluate and incubate new digital product ideas, balancing customer value, clinical impact, technical feasibility, and business outcomes to guide investment and prioritization decisions
• Champion user-centric design by collaborating with clinicians, genetic counselors, and patients to deeply understand workflows and pain points, applying design thinking and rapid prototyping to create intuitive, accessible provider and patient experiences
• Drive adoption of emerging and next-generation technologies, including AI-powered decision support, intelligent test selection, personalized digital care pathways, and data-driven patient engagement tools
• Establish product success metrics and learning loops by leveraging qualitative feedback, adoption data, and performance insights to continuously refine product strategy and guide iterative innovation
• Ensure new digital products are built for scale, interoperability, and compliance, aligning innovation efforts with security, regulatory, and quality requirements without slowing experimentation
• Support the full digital product lifecycle, from concept and validation through launch, optimization, and evolution, ensuring strategic intent is preserved as products mature
• Foster a culture of experimentation and continuous improvement, encouraging teams to pilot bold ideas, test hypotheses quickly, and apply learnings to future product strategy
• Advance precision medicine and patient empowerment by enabling digital platforms that deliver personalized insights, clinical decision support, and meaningful engagement for both providers and patients

Requirements:

• Bachelor's degree in healthcare administration, business, computer science, health informatics, or a related field
• 7+ years in product management, product ownership, or digital product development within healthcare, diagnostics, or health tech
• 5+ years experience in the clinical genomics space
• Strong innovative and strategic thinking abilities
• Proven track record of delivering innovative and customer-facing digital solutions
• Experience with product management tools (e.g., JIRA, Miro, Figma)
• Excellent communication and stakeholder management skills
• Ability to synthesize user feedback and market trends into actionable product improvements
• Advanced degree in genetic counseling or digital health
• Experience with agile methodologies and cross-functional teams