Content Marketer, Content Offers

HubSpot is an AI-powered customer platform seeking a dynamic Content Marketer to join their Content Offers team. This role is responsible for creating and executing content strategies aimed at lead generation, leveraging AI tools to enhance content production and performance.

Responsibilities:

• Own content offer creation for emerging lead-gen channels and personas, including the production of proven offer formats like guides, reports, templates, and more
• Determine how to leverage AI tools to accelerate offer creation output and develop interesting new content formats for our audiences, like turnkey GPTs, web apps, and interactive content
• Integrate AI tools like Claude and ChatGPT into our content creation process to take advantage of a comprehensive library of years of evergreen text and video/audio content to turn our existing libraries into compelling, net-new lead-gen content
• Partnering with your team, AI and Web Experience teams, and our SEO and Creators teams to develop monthly and quarterly content calendars aimed at converting visitors into leads via the production of content offers
• Partner with creators, influencers, and other talent to produce unique, high-quality content
• Reporting on the performance of net-new content and content optimizations to inform our future content development and help the team decide which high-impact opportunities to prioritize
• Working cross-functionally to support HubSpot’s media channels, like the YouTube, Blog, and Newsletter teams, with content offer creation for their channels

Requirements:

• Is a self-starter with a proven track record of thriving in fast-paced, experimental environments
• Possesses hands-on experience with AI products such as Claude and ChatGPT for generating new content and developing GPTs
• Demonstrates a strong background in traditional content creation, including written editorials and directing the design of assets
• Skilled in employing optimization methods to enhance content performance and effectiveness
• Possesses a strong editorial sensibility and can balance AI-enabled insights with human creativity and judgment
• Excels at working with data from various sources to inform problem-solving and creative execution
• Be driven by helping their team meet and exceed aggressive conversion targets and individual career goals
• Be passionate about creating purposeful and valuable content that helps business professionals grow better
• Lead with empathy, serve as an ally for underrepresented communities, and create psychological safety to ensure the team can do its best work
• Stays current with developments in AI and content marketing, balancing innovation with tried-and-true practices to improve our processes and results