Platform Engineer I - HubSpot

Nelnet is a company that provides payment technology and education services to various organizations. They are seeking a Platform Engineer to manage and optimize their HubSpot instance, ensuring its architecture, automation, and data integrity across marketing and sales systems.

Responsibilities:

• Own the overall architecture and health of the HubSpot platform, including Marketing Hub, Sales Hub, and all active integrations, ensuring reliability and scalability as the business grows
• Design and maintain scalable workflows, automation sequences, and lifecycle stage management processes that align with GTM objectives
• Manage and optimize HubSpot’s data structure, including properties, objects, associations, and pipelines, and enforce data governance standards across the instance
• Ensure data accuracy and consistency across HubSpot and connected systems, proactively identifying and resolving data quality issues before they impact reporting or operations
• Build and maintain integrations between HubSpot and the broader tech stack, including data warehouses, sales engagement tools, enrichment platforms, and CRM
• Troubleshoot system issues and perform root cause analysis across workflows, integrations, and data flows, driving timely resolution and preventative improvements
• Partner with Marketing, Sales, and RevOps stakeholders to translate business requirements into scalable technical configurations and automation solutions within HubSpot
• Support campaign execution by enabling audience segmentation, personalization tokens, and performance tracking across email, forms, and landing pages
• Establish and maintain documentation, naming conventions, change logs, and best practices that support long-term platform scalability and team onboarding
• Monitor platform health and proactively identify opportunities to improve system performance, reduce technical debt, and eliminate redundant processes
• Manage user access, permissions, and roles within HubSpot, ensuring appropriate security controls and compliance with internal IT standards
• Contribute to revenue reporting and attribution modeling by maintaining clean pipeline data, supporting dashboard builds, and collaborating with data teams on reporting requirements

Requirements:

• Bachelor's degree in Marketing, Communication, Business, Computer Science or related field preferred. Equivalent technical experience may be considered
• 2-4+ years of hands-on experience administering and building within HubSpot (Marketing Hub and/or Sales Hub required)
• Proven ability to implement HubSpot from requirements through deployment, connecting marketing, sales, and data systems into a cohesive, reliable tech stack
• Demonstrated expertise in HubSpot workflows, lists, properties, lifecycle stage management, and pipeline configuration
• Strong understanding of marketing automation, lead management, and B2B demand generation processes
• Working knowledge of APIs, webhooks, and automation tools (e.g., Zapier)
• Strong attention to detail with a focus on data quality, system reliability, and clean architecture
• Demonstrated ability to troubleshoot complex system issues and drive root cause resolution
• Deep familiarity with the HubSpot platform and its native capabilities across hubs and tools
• Ability to communicate technical concepts clearly and confidently to non-technical stakeholders
• Strong documentation, organization, and task-tracking skills with a bias toward keeping systems clean and auditable
• Understanding of data integrations, APIs, and workflow automation platforms
• Self-directed and proactive, able to manage competing priorities and communicate progress without constant oversight
• Comfortable working across teams and time zones in a hybrid work environment
• Eager to operate in a fast-moving environment where priorities shift, and willing to pick up adjacent skills (e.g., SQL) as the role evolves
• Experience supporting marketing and sales teams in a B2B SaaS or technology environment preferred
• Familiarity with SQL or experience collaborating closely with data/analytics teams is a plus
• Experience working with data warehouses like Snowflake is a plus
• Familiarity with sales engagement and enrichment tools such as Salesloft, Apollo, or Clay
• Experience with attribution modeling, revenue reporting, and supporting GTM analytics