Johnson & Johnson MedTech is committed to healthcare innovation, aiming to deliver breakthroughs that profoundly impact health for humanity. They are seeking a Sr. Product Manager for Coronary to drive product campaigns and increase market penetration for Intravascular Lithotripsy (IVL) treatments. This role involves collaboration across multiple teams to ensure successful project execution and product commercialization.
Responsibilities:
- Develop and execute comprehensive global & US strategies for marketing programs and campaigns including:product positioning, and clinical and economic value proposition messages and collateral sales and physician education programs product demand forecasts analysis of business performance against objectives formulating new approaches and strategies as needed conferences/tradeshows, customer engagement priorities, and booth playbook
- Champion product commercialization activities across multiple internal and external groups by collaborating with and influencing operations, regulatory, clinical, quality, sales, sales training, medical affairs, etc
- Lead market research to understand behaviors, test messaging and identify opportunities
- Establish relationships with key opinion leaders in the field and work with them to develop content for our marketing channels
- Acquire and analyze feedback from key opinion leaders, current and potential customers, third-party market research and internal stakeholders
- Possess an in-depth knowledge of the coronary community trends and more specifically, the segments targeted by assigned products, including the motivators for action
Requirements:
- Bachelor's degree or equivalent experience required; MBA preferred
- Minimum 6 years of professional product management or equivalent experience, preferably in cardiovascular medtech
- Experience bringing new novel products to market
- Ability to develop relationships with key opinion leaders and to modify strategies and tactics when necessary based on voice of customer and emerging trends
- Ability to collaborate and work with others in a dynamic, matrix environment
- Outstanding interpersonal skills including developing relationships in all levels of the organization and indirectly influencing business objectives
- Ability to work in a fast-paced environment as individual contributor or as part of team, while managing multiple priorities and adapting to changing requirements
- Sales force engagement experience required
- Up to 30% travel may be required (Global & U.S.)
- Analytical Thinking
- Clinical Acumen
- Commercialization
- Marketing Strategies
- Production Launch
- Brand Marketing
- Brand Positioning Strategy
- Business Storytelling
- Customer Centricity
- Customer Intelligence
- Data Analysis
- Data-Driven Decision Making
- Digital Strategy
- Execution Focus
- Financial Analysis
- Industry Analysis
- Operational Excellence
- Process Improvements
- Product Development Lifecycle
- Product Management
- Product Portfolio Management
- Product Strategies
- Stakeholder Management
- Strategic Thinking
- Technical Credibility