Marketing Media Coordinator

Darkness RISING Project is a nonprofit that focuses on mental health resources for the Black community. The Marketing & Media Coordinator will manage media relationships, secure corporate sponsorships, and execute marketing campaigns to enhance visibility and support for the organization's mission.

Responsibilities:

• Own and cultivate relationships with journalists, producers, bookers, influencers, and media outlets with particular focus on broadcast media
• Proactively pitch and secure on-air opportunities including television segments, radio features, and podcast appearances for the Executive Director, artists and organizational spokespeople
• Pitch stories and secure media coverage for events, programs, and organizational initiatives across print, digital, and broadcast platforms
• Prepare spokespeople for on-air interviews, including talking points, format guidance, and logistics coordination
• Draft and distribute press releases, media kits, one-pagers, and other outreach materials
• Track and report all media coverage, including broadcast placements, to the Executive Director and Development Director
• Identify, research, and cultivate relationships with prospective corporate sponsors whose values and audiences align with Darkness RISING's mission
• Develop and present compelling sponsorship proposals and partnership packages tailored to individual corporate prospects
• Negotiate sponsorship agreements in collaboration with the Executive Director, ensuring mutual benefit and mission alignment
• Manage active sponsor relationships through consistent communication, deliverable fulfillment, and stewardship, ensuring sponsors feel valued and informed throughout the partnership
• Coordinate sponsor recognition across events, marketing materials, digital platforms, and media outreach
• Track sponsorship pipeline activity, deadlines, and renewal opportunities; report regularly to the Executive Director and Development Director
• Develop and maintain a sponsorship prospecting list organized by industry, giving capacity, and relationship status
• Work with the Development Director to align sponsorship strategies
• Coordinate email campaigns, community outreach, and influencer partnerships
• Support promotion of in-person and virtual events, including sponsor-integrated programming
• Maintain and actively grow media and sponsor contact lists, organized by outlet, beat, industry, and relationship tier
• Monitor and report on campaign performance
• Provide strategic options and recommendations to the Executive Director for marketing campaigns, media engagement, and sponsorship growth
• Suggest creative approaches for increasing visibility, engagement, participation, and corporate partnership opportunities
• Manage and post to social media platforms (Optional Social Media Responsibilities - Increased pay rate)
• Integrate social media campaigns with media, sponsorship, and event promotions
• Track engagement metrics and report on performance

Requirements:

• Demonstrated success securing on-air media placements — including TV segments, radio interviews, and podcast features — for organizations, causes, or clients
• Proven experience identifying, pitching, and closing corporate sponsorships
• Experience managing sponsor relationships from agreement through fulfillment, including recognition coordination and renewal outreach
• Existing relationships with NYC-area and/or NC-area journalists, producers, bookers, or corporate partnership decision-makers, particularly in sectors aligned with health, wellness, social justice, or community development, strongly preferred
• Comfort serving as a media liaison and preparing spokespeople for on-air interviews
• Strong written and verbal communication skills; ability to craft compelling press materials, sponsorship proposals, and pitches
• Experience with email campaigns, PR outreach, and event promotion
• Self-starter, organized, and able to manage multiple relationships and deadlines independently while staying closely aligned with organizational leadership
• At least two years of experience in media relations, PR, or corporate sponsorship development — nonprofit experience a plus
• Passion for our mission and the communities we serve
• Ideal, not required: Proficient in a CRM platform for managing media and sponsor contact pipelines