McGraw HillRemote
Sr. Marketing Manager
United States of America
Full Time
1 hour ago
$90,000 - $115,000 USD
No H1B
Key skills
B2B Product MarketingIntegrated CampaignsGo-to-Market StrategySales EnablementData AnalysisAnalytics ToolsCRM PlatformsMarketing Automation PlatformsProject Management ToolsCuriosityResults-drivenGoAnalyticsSalesforceCRMProject ManagementCommunicationCustomer SuccessSales
About this role
McGraw Hill is a leading educational company that creates innovative learning platforms for students and educators. They are seeking a dynamic and experienced Sr. Marketing Manager to inform and execute go-to-market strategies for their SIMnet platform, collaborating with cross-functional teams to manage integrated marketing campaigns and drive sales enablement strategies.
Responsibilities:
- Develop and execute the SIMnet marketing strategy aligned with company goals, customer needs, and market opportunities
- Design and execute multi-channel campaigns to drive lead generation, awareness, and retention; track performance metrics and optimize using data-driven insights
- Partner with sales, customer success, product, and marketing teams to align initiatives and lead successful launches of new features, tools, and platform updates
- Serve as a platform ambassador by maintaining brand integrity, ensuring consistent messaging, and strengthening market positioning with target audiences
- Develop training resources and provide sales support while guiding internal and external stakeholders through product updates, workflow changes, and platform transitions
- Act as the voice of the customer by leveraging feedback, analytics, and market research to influence product roadmap, improve adoption, and identify competitive trends
Requirements:
- A Bachelor's Degree with 4+ years in B2B product/platform marketing with a focus on integrated campaigns, GTM strategy, and sales enablement; proven success launching new products or initiatives
- Exceptional communication, presentation, and storytelling skills with the ability to translate technical features into clear customer benefits and collaborate effectively cross-functionally
- Strong analytical mindset with the ability to interpret data, leverage analytics tools, and make data-driven decisions to measure campaign success and user engagement
- Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo) and project management tools (e.g., Asana)
- Creative, curious, and results-driven with the ability to prioritize and execute initiatives that drive market share, customer retention, and revenue growth
- Ability to manage multiple projects in a fast-paced environment and travel up to 25% for customer events, trade shows, and internal meetings