General Motors is redefining how people interact with automotive technology through its Human Interface Design team. The Chevrolet Art Designer will play a critical role in shaping Chevrolet’s visual identity within digital environments, collaborating with various teams to create compelling visuals and narratives that reflect the brand's heritage and future direction.
Responsibilities:
- Evangelize Brand on behalf of In-Vehicle UX
- Digital brand expression, brand storytelling, communication design, and creating the narrative cohesion between physical brand DNA and in-vehicle UX
- Chevrolet Brand Identity
- You make the Chevrolet brand identity actionable across UX, you are deeply aligned with the Chevrolet car studios intent, you are our Chevrolet UX brand strategist
- Chevrolet UX Brand Strategy
- Articulate, Craft and own the Chevrolet UX Brand strategy side by side with your peers
- Chevrolet DNA Guides
- Visual and narrative documents capturing each brand’s soul, tone, personality, and heritage in ways usable for UX teams
- Chevrolet UX Brand Strategy
- How the brand shows up in the digital cabin; translation of brand language, philosophy, and physical design into UX behaviors and visuals
- Chevrolet Marketing Request Images
- High-quality brand visuals used for product communication, digital launches, studio presentations, and leadership reviews
- Cross-Brand Presentations
- Executive-level storytelling spanning multiple GM brands; comparisons, alignments, visual narratives
- Chevrolet-Specific Presentations
- Deep dives for Chevrolet; brand history, future direction, UX implications, hero storytelling
- Communication Design
- High-quality figslides, keynote decks, PowerPoint narratives, and brand frameworks that connect strategy to creativity
- Chevrolet-Specific Vehicle Content Documentation
- Brand specific, vehicle specific documentation that collects software, screens, apps, feature-level explanations, software-generation changes, and the brand context for each experience