Marketing Operations Manager

Alianza is a company redefining how the world communicates, and they are seeking a Marketing Operations Manager who will take ownership of their marketing technology stack and drive measurable results. This role involves managing integrations, analytics, and campaign execution to enhance the company's demand generation efforts.

Responsibilities:

• Manage the Salesforce–HubSpot integration, ensuring clean, reliable synchronization between marketing automation and sales processes
• Connect Salesforce to third-party platforms (webinar tools, ABM platforms, analytics, event systems) to enable advanced, cross-channel analytics and reporting
• Serve as the internal SME for the full martech stack documenting workflows, governing data, and driving continuous improvement
• Proactively identify and close operational gaps, including establishing a UTM tagging framework that brings consistency to campaign attribution and gives leadership a reliable view of marketing performance
• Build and maintain consolidated marketing performance dashboards covering social, website, ads, events, webinars, gated content, LMS engagement, and more
• Translate data into clear, actionable recommendations for marketing and sales leadership
• Align Growth Marketing reporting with Sales Operations reporting to create a unified view of pipeline performance
• Partner with Product Marketing, Product Management, and Corporate Communications to plan and execute multi-channel campaigns across email, social, paid, SEO, and events
• Manage contact distribution lists, segmentation, and campaign targeting to ensure the right message reaches the right audience
• Support campaign reporting processes to maintain visibility and consistency across the team
• Implement and manage tracking tools including HubSpot forms, CTAs, cookies, SEO plugins, and analytics integrations
• Support day-to-day management of alianza.com on WordPress, including content updates, plugin management, and coordinating with designers and developers to maintain a consistent brand experience
• Own administrative operations of the Alianza Marketing Portal (AMP), Alianza's LMS platform built on Docebo, including user management, content organization, and reporting on learner engagement and training activity
• Manage the full logistics and administration of Alianza's webinar program using Livestorm, from event setup and registration to live production support and post-event reporting
• Serve as an active participant during live webinars, managing the backend in real time across a global schedule spanning time zones from Australia to Pacific (US)
• Defining and owning lead scoring models, lifecycle stages, and marketing-to-sales handoff workflows
• Building nurture campaigns that drive MQL-to-SQL conversion and accelerate deal velocity
• Taking on full management of the corporate WordPress site in collaboration with designers and developers
• Developing funnel-level reporting that tracks performance from first touch through closed/won
• Owning the registration backend for Alianza's Navigate event series, including payment processing, discount codes, contracts, receipts
• Driving conversion rate optimization across landing pages, CTAs, and the broader digital experience

Requirements:

• 3–5+ years of experience in marketing operations or demand generation at a B2B technology company
• Strong, hands-on CRM experience — with the ability to manage integrations, maintain data integrity, and extract meaningful analytics across platforms
• Proven ability to converge a multi-tool martech stack (CRM, marketing automation, analytics, event, and enablement platforms) into unified dashboards that surface actionable insights and demonstrate marketing ROI
• Proficiency with HubSpot Marketing Hub, including workflows, lead scoring, email campaigns, and reporting
• Familiarity with Power BI for building marketing and pipeline performance dashboards
• Hands-on experience with Claude (Anthropic); able to use AI to build dashboards, automate recurring reporting, and accelerate work. Alianza runs lean and expects this person to use AI as a force multiplier
• Comfortable working autonomously and managing multiple projects without heavy oversight, while thriving in a high-performance environment where direct feedback and continuous improvement are part of the culture
• A bias for action paired with a high personal quality bar. You move with urgency and take pride in delivering work that is polished, accurate, and ready to represent the brand
• Experience managing WordPress sites and SEO/analytics tools
• Familiarity with ABM platforms, paid media tracking, or webinar integrations
• Knowledge of the telecommunications industry — UCaaS, CPaaS, cloud networking, or communications infrastructure
• Experience presenting data and insights to non-technical executives