Digital Marketing Analytics Engineer

Wheelhouse DMG is a sought-after digital marketing agency focused on delivering exceptional business value through deep marketing expertise and technology. The Digital Marketing Analytics Engineer will serve as the data backbone of client delivery teams, contributing to the full analytics stack and ensuring accurate, timely insights that drive business decisions.

Responsibilities:

• Design, implement, and QA event tracking solutions using Tealium IQ and/or Google Tag Manager, including data layer architecture and variable configuration
• Conduct analytics audits on client properties to identify tracking gaps, data quality issues, and opportunities for improved instrumentation
• Collaborate with web development teams and client stakeholders to define tracking requirements and ensure implementation fidelity
• Build and maintain ETL pipelines using Adverity and DBT to ingest, transform, and model marketing data from paid and organic channels
• Manage data flows into Amazon Redshift; ensure data integrity, freshness, and documentation across all pipeline stages
• Support QA processes to validate data accuracy from source platforms through to reporting outputs
• Develop and maintain client-facing dashboards and internal reports in Amazon QuickSight (primary BI tool of record)
• Manage and update legacy reporting in Power BI, and client-owned reports in Looker Studio and Tableau as needed
• Leverage Amazon QuickSight's AI/ML capabilities to deliver automated and narrative-driven insights at scale
• Analyze digital marketing performance data across Paid Search, Paid Social, SEO, and Content channels to identify trends, opportunities, and areas for improvement
• Partner with Digital Advertising and Digital Strategy teams to build performance narratives for MBRs and Annual Strategy Reviews
• Participate in live client calls and review sessions to present findings, respond to questions, and gather evolving analytical requirements
• Develop forecasts, budget planning models, and ad hoc analyses to support client decision-making

Requirements:

• 3–6+ years of experience in web analytics, data engineering, or business intelligence — agency or AdTech background strongly preferred
• Hands-on tag management experience with Tealium IQ, Google Tag Manager, or equivalent platforms
• Proficiency with ETL tooling: Adverity, DBT, Fivetran, or Supermetrics
• Experience with cloud data warehouses: Amazon Redshift, BigQuery, or Snowflake
• Strong SQL skills; ability to write complex queries against large, multi-source datasets
• Experience with two or more BI/visualization tools: Amazon QuickSight, Power BI, Looker Studio, Tableau
• Deep familiarity with digital marketing KPIs across Paid Search, Paid Social, SEO, Display, and Content
• Proven ability to communicate complex analytical findings clearly and persuasively to non-technical audiences
• Strong organizational and project management skills; comfortable managing multiple client workstreams simultaneously
• Direct, hands-on experience running or optimizing Paid Search, Paid Social, SEO, or Content Strategy campaigns — and a track record of proving performance with data
• Understanding of website UX principles and how landing page and site design decisions impact marketing performance metrics
• Experience working in Healthcare, Health Systems, or MedTech industries, with working knowledge of HIPAA requirements as they apply to digital marketing data collection, tracking, and analytics
• Familiarity with Google Meridian or other media mix modeling approaches
• Python skills for data processing or analytical automation