Staff CRM Marketing and Strategy Lead

Intuit’s Consumer Group’s CRM team is seeking an experienced engagement marketing leader to manage email marketing for the TurboTax business. The Staff CRM Marketing Manager will oversee campaigns aimed at achieving retention goals and delivering personalized customer experiences.

Responsibilities:

• Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization
• Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, relevant content and best-in-class creative are present throughout our communications
• Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more
• Help define channel contact strategy, maintaining calendars and defining governance protocols
• Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation
• Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution
• Partner with Strategy partners to help devise, implement and measure complex test plans
• Report on channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization (leadership to business stakeholders)
• Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance