About this role
Roblox is a platform that enables millions to explore, create, play, and connect in immersive digital experiences. They are seeking a conceptually driven Art Director to lead visual storytelling on social platforms, creating content that captures the culture of Roblox and its community.
Responsibilities:
- Lead concept-driven art direction for Roblox’s social channels, creating content designed for in-feed discovery and engagement
- Concept and develop platform-native ideas across formats including short-form video, motion-driven graphics, carousels, memes, and community-driven content
- Collaborate closely with motion designers, editors, copywriters, and marketers to bring social-first storytelling to life
- Translate brand campaigns, launches, and cultural moments into compelling social content that resonates with the Roblox community
- Help define and evolve the visual language of Roblox across social platforms while maintaining brand consistency
- Partner with cross-functional teams to ensure social content aligns with broader marketing and brand objectives
- Maintain a high standard of craft across fast-moving, high-volume creative output
- Stay deeply connected to platform trends, creator culture, and emerging formats to keep Roblox’s social presence fresh and culturally relevant
- Present ideas clearly and confidently to internal teams and stakeholders