Growth Marketing Senior Specialist

OneDigital is a people-focused organization providing health and insurance solutions. They are seeking a Growth Marketing Senior Specialist to support growth initiatives, manage digital marketing campaigns, and collaborate with various teams to enhance their marketing efforts.

Responsibilities:

• Support execution of strategic marketing plans and regional growth initiatives in partnership with the Director of Growth Marketing and key stakeholders
• Independently develop and manage digital marketing campaigns across platforms such as HubSpot, ON24, and related tools
• Support the planning and execution of marketing-led events, with an emphasis on growth strategy, field enablement, and leveraging events for prospecting and pipeline impact
• Partner with producers, sales teams, and cross-functional partners to support high-impact proposals, RFP responses, and finalist presentations
• Conduct 1:1 trainings and consultations with producers, especially new producers, on sales and marketing tools, resources, and best practices
• Support lead generation and opportunity development by providing data, insights, and strategic recommendations to regional sales teams
• Take ownership of content development across channels, including web, blogs, social media, email, print collateral, and sales enablement materials
• Edit and update website content, blogs, and press releases to ensure timely, relevant, and accurate messaging
• Provide support for sales enablement tools such as Outreach and Oktopost
• Manage and respond to internal marketing request tickets with strong prioritization, follow-through, and communication
• Collaborate with sales, client service, operations, and IT teams to support data quality and marketing deliverables
• Monitor, analyze, and report on campaign and initiative performance, offering actionable recommendations for improvement
• Conduct market research and competitive analysis to identify trends, opportunities, and best practices
• Ensure all marketing materials and communications align with brand guidelines and compliance standards
• Support sponsorships and partnerships by helping coordinate opportunities, execution, follow-up, and ROI tracking
• Provide guidance, support, and informal mentorship to junior marketers, interns, or newer team members as needed

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Experience supporting integrated, multi-channel marketing campaigns and events
• Strong proficiency with marketing tools and platforms, including HubSpot, Outreach, Optimizely, ON24, and website content management systems
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
• Excellent written and verbal communication skills
• High attention to detail and commitment to quality
• Ability to work independently while also collaborating effectively across a matrixed organization
• Experience with marketing automation platforms such as HubSpot and Outreach
• Familiarity with graphic design tools such as Canva or Adobe Creative Suite and a solid understanding of basic design principles
• Strong analytical and problem-solving skills, with the ability to translate data into action
• Strong interpersonal skills and the ability to build trust with cross-functional teams and field partners
• Willingness to travel up to 30% to support regional priorities and in-market events