OneDigital is a people-focused organization providing health and insurance solutions. They are seeking a Growth Marketing Senior Specialist to support growth initiatives, manage digital marketing campaigns, and collaborate with various teams to enhance their marketing efforts.
Responsibilities:
- Support execution of strategic marketing plans and regional growth initiatives in partnership with the Director of Growth Marketing and key stakeholders
- Independently develop and manage digital marketing campaigns across platforms such as HubSpot, ON24, and related tools
- Support the planning and execution of marketing-led events, with an emphasis on growth strategy, field enablement, and leveraging events for prospecting and pipeline impact
- Partner with producers, sales teams, and cross-functional partners to support high-impact proposals, RFP responses, and finalist presentations
- Conduct 1:1 trainings and consultations with producers, especially new producers, on sales and marketing tools, resources, and best practices
- Support lead generation and opportunity development by providing data, insights, and strategic recommendations to regional sales teams
- Take ownership of content development across channels, including web, blogs, social media, email, print collateral, and sales enablement materials
- Edit and update website content, blogs, and press releases to ensure timely, relevant, and accurate messaging
- Provide support for sales enablement tools such as Outreach and Oktopost
- Manage and respond to internal marketing request tickets with strong prioritization, follow-through, and communication
- Collaborate with sales, client service, operations, and IT teams to support data quality and marketing deliverables
- Monitor, analyze, and report on campaign and initiative performance, offering actionable recommendations for improvement
- Conduct market research and competitive analysis to identify trends, opportunities, and best practices
- Ensure all marketing materials and communications align with brand guidelines and compliance standards
- Support sponsorships and partnerships by helping coordinate opportunities, execution, follow-up, and ROI tracking
- Provide guidance, support, and informal mentorship to junior marketers, interns, or newer team members as needed
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Experience supporting integrated, multi-channel marketing campaigns and events
- Strong proficiency with marketing tools and platforms, including HubSpot, Outreach, Optimizely, ON24, and website content management systems
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
- Excellent written and verbal communication skills
- High attention to detail and commitment to quality
- Ability to work independently while also collaborating effectively across a matrixed organization
- Experience with marketing automation platforms such as HubSpot and Outreach
- Familiarity with graphic design tools such as Canva or Adobe Creative Suite and a solid understanding of basic design principles
- Strong analytical and problem-solving skills, with the ability to translate data into action
- Strong interpersonal skills and the ability to build trust with cross-functional teams and field partners
- Willingness to travel up to 30% to support regional priorities and in-market events