Lead Product Management Manager

DIRECTV is seeking a seasoned Product Manager with deep experience in OEM Product integrations for streaming applications. This role will be responsible for building partnerships with strategic partners, driving long-term product direction, and optimizing capital allocation across the marketing organization.

Responsibilities:

• Define and drive long-term product strategy for streaming experiences, aligned with business growth and market positioning
• Conduct ongoing market, competitive, and consumer analysis to inform roadmap prioritization
• Build strong relationships with 3rd party partners while developing opportunities
• Partner with executive leadership to shape multi-year product vision and investment strategy
• Lead capital allocation planning across the marketing organization, ensuring efficient deployment of budget against growth initiatives
• Develop frameworks to evaluate ROI on marketing spend, including Development Capital, Operational Expenses, marketing costs around Acquisition, Retention, and Engagement, and Partner Fees
• Collaborate with Marketing, Finance, and Growth teams to optimize customer acquisition cost (CAC) and lifetime value (LTV)
• Identify and evaluate strategic partnerships (content, distribution, platform integrations) that enhance DIRECTV’s portfolio of products
• Support deal modeling, business cases, and go-to-market strategies for new initiatives
• Translate business development opportunities into scalable product features and experiences
• Establish and monitor KPIs tied to product performance and capital efficiency
• Leverage data to drive decision-making, experimentation, and forecasting
• Present insights and recommendations to senior leadership with clear financial and strategic implications
• Serve as a bridge between Product, Marketing, Finance, Analytics, Development Factories, Ad Sales and Business Development teams
• Influence without authority across complex organizational structures
• Mentor junior product managers and contribute to product excellence standards

Requirements:

• 3 – 5 years required, 8+ years desired experience in Product Management, with significant exposure to streaming platforms (i.e. Roku, Amazon FireTV, Samsung TV, Google TV, Apple TV, Vizio, and LG)
• Proven track record in strategic product planning and execution at scale
• Strong background in business development, partnerships, or corporate strategy
• Experience managing or influencing marketing budgets, capital allocation, or financial planning
• Demonstrated ability to translate data into actionable strategy
• MBA or equivalent advanced business degree
• Experience in D2C streaming, OTT platforms, or digital media ecosystems
• Proven track record of building external partnerships from ideation to value delivery
• Familiarity with growth marketing levers (performance marketing, lifecycle, retention)
• Strong financial modeling and unit economics expertise
• Experience working in highly matrixed, fast-paced environments