Digital Marketing Manager

BuildingGreen is the longest continuous running green building publication, serving global universities and architecture firms with original content. They are seeking a Digital Marketing Manager to support the Editor-in-Chief by managing digital marketing efforts and analytics related to their publications.

Responsibilities:

• Work with the Editor-in-Chief to set the tone for communications
• Coordinate with Art Director to maintain the issue style
• Coordinate with Account Executive to support sales automation
• Support setup of digital tracking and analytics for the products
• Create social and e-mail campaigns around issues and articles
• Build relationships with collaborators for coordinated campaigns
• Manage article layout and placement on the (new) website
• Setup landing pages for subscriptions and lead magnets
• Maintain a high communication velocity to keep us top-of-mind
• Report monthly on site, issue, social, and campaign performance

Requirements:

• Bachelor's degree in Marketing or related field
• 3-5 years of experience in digital marketing
• Proficient in Pardot, Mailchimp, or similar platforms
• Demonstrable interest in architecture and sustainability a plus