CDP Engineer (Segment)

Blend is a consulting and services company focused on helping organizations use data, analytics, and marketing technology. They are hiring a Customer Data Platform Engineer to support a major digital marketing and data initiative, focusing on activating customer data through the Segment CDP platform and enabling marketing teams to build targeted audiences and campaigns.

Responsibilities:

• Build and manage customer audiences within Segment based on marketing and campaign requirements
• Translate marketing briefs into technical segmentation logic
• Maintain scalable audience structures that support ongoing marketing activation
• Monitor CDP data ingestion and validate that incoming data is accurate and complete
• Identify ingestion failures, missing events, or unexpected data gaps
• Perform platform health checks and ensure audiences reflect correct data inputs
• Establish naming conventions, operational workflows, and quality checks within Segment
• Validate that data in Segment aligns with source systems and upstream data pipelines
• Maintain governance standards that ensure consistent platform use across teams
• Work with unified customer profile concepts and identity stitching logic
• Ensure segmentation rules reflect correct customer identity resolution across identifiers
• Validate that audience definitions align with the underlying data model
• Partner with marketing stakeholders to support campaign activation use cases
• Provide guidance on how to build and manage audiences within the CDP
• Help improve targeting accuracy and marketing performance through better segmentation practices

Requirements:

• Hands-on experience working with Segment CDP in production environments
• Strong experience building audiences and segmentation logic within a CDP
• Experience monitoring CDP data ingestion and identifying data pipeline issues
• Understanding of identity resolution and unified customer profile concepts
• Experience validating customer data across upstream systems and CDP outputs
• Comfortable working in a marketing technology environment with cross-functional teams
• Experience working with enterprise marketing technology stacks
• Experience supporting marketing activation through CDP platforms
• Experience working with modern data architectures that separate storage from activation platforms