Sophos is a global leader in advanced security solutions for defeating cyberattacks. As a Content Marketing Executive, you will create and deliver compelling content that supports Sophos' business goals, enhancing engagement with various audiences and driving measurable impact across the customer journey.
Responsibilities:
- Support the development and execution of the content marketing strategy aligned to overall business goals, target audiences, and product priorities
- Work closely with the Brand, Product Marketing, Growth, Channel and Field marketing teams to understand key messages and execution plans and then translate them into high impact content
- Contribute to editorial planning across campaigns, channels, and formats
- Create high-quality, engaging, and on-brand content, including: Blogs, articles, and thought leadership pieces, Case studies, whitepapers, and eBooks, Website and landing page copy, Email content, Social media content, Scripts for short‑form video
- Tailor content to support specific business objectives such as growth, product launches, customer acquisition, and retention
- Ensure all content reflects our brand tone of voice and messaging frameworks
- Work with the Creative Services and Web teams on design, formatting, and web optimization
- Monitor content performance metrics and provide insights to improve effectiveness across channels
- Identify how to amplify an anchor content asset across multiple formats and execution platforms
- Manage content calendars, publishing schedules, and workflows
- Maintain content repositories and ensure content is up‑to‑date and consistent across touchpoints
- Oversee proofreading, editing, and quality control to ensure high standards
Requirements:
- Proven track record of creating impactful content that translates messaging and ideas into impactful real-world materials
- Experience of cybersecurity solutions in the Sophos portfolio, with particular interest in Endpoint, Firewall, MDR, and security services
- Experience in cybersecurity
- Strong communication – written, visual, and verbal
- Ability to build strong relationships across cross-functional teams while working remotely
- Experience of social media platforms and social content creation technologies
- Ability to translate complex ideas into easy-to-consume outputs
- Strong collaboration skills
- Strong communications skills
- Fluent English language skills
- Ability to work independently
- Ability to analyze and report on content performance, making recommendations for improvements, and how to expand impact
- Knowledge of content creation technologies, including when and when not to use AI to accelerate outcomes