Partnership Marketing & Demand Generation Manager South Africa & SADC (english-speaking)

Factorial is building the leading business management software for companies of all sizes, and they are seeking a Partnership Marketing & Demand Generation Manager. This role focuses on empowering partners through the design and execution of marketing initiatives that drive demand and revenue across South Africa & SADC.

Responsibilities:

• Create partner marketing acquisition strategies: Design and execute marketing strategies that directly support regional business and revenue objectives
• Own end-to-end partner marketing plans: Build and deliver co-marketing plans with key partners, driving online and offline demand generation through events, webinars, content, and joint campaigns
• Lead partner Go-To-Market initiatives: Plan and execute GTM strategies with partners across South Africa & SADC, ensuring alignment with regional priorities and sales goals
• Launch high-impact initiatives: Identify, shape, and roll out initiatives to expand reach and pipeline via partnerships, events, content, and scalable demand-gen campaigns
• Empower partners with the right assets: Create and deliver compelling marketing materials, playbooks, and ongoing support to enable partner success
• Use data to drive decisions: Analyze campaign performance, optimize initiatives, and uncover new growth opportunities using clear data and insights
• Track & report impact: Measure success through key metrics such as leads, conversions, pipeline, and revenue, ensuring visibility and accountability on results

Requirements:

• English expert. Additional regional languages are a big plus, not blockers
• Have experience in B2B Digital Marketing, ideally in SaaS or tech
• Have worked on partner or co-marketing initiatives (content, events, GTM, demand gen)
• Understand how marketing supports sales and revenue, not just brand
• Are a strong collaborator, both internally (Sales, Partnerships, Marketing) and externally (partners, agencies)
• Enjoy fast-paced environments and don't need everything perfectly defined to start
• Are comfortable testing, iterating, and learning from results
• Communicate clearly and keep things simple
• Makes marketing feel human, practical, and useful, not corporate
• Takes ownership without needing constant validation
• Is organised, proactive, and solution-oriented
• Is curious, humble, and focused on enabling others to succeed
• Enjoys working across cultures, regions, and different working styles
• Wants to grow, teach and learn