B2B Marketing Automation Content Manager (Remote)

Inspira Financial is a company focused on helping businesses and individuals thrive through health and wealth solutions. The Marketing Automation Content Manager will own the content strategy and optimization of marketing automation and sales engagement programs, driving demand nurturing and customer lifecycle campaigns primarily through email outreach.

Responsibilities:

• Design, build, and optimize multi-touch sequences (workflows) that align with marketing campaigns, ABM programs, and sales motions, producing and optimizing the content development and production required for email outreach programs
• Partner with sales, business development, segment leaders and content teams to ensure seamless lead handoff and alignment on lead quality, scoring, and funnel metrics
• Monitor and optimize performance metrics (open rates, reply to rates, conversion rates, deliverability) and provide actionable insights
• Partner within marketing and data teams to ensure seamless CRM integration and data sync between Outreach, Salesforce, and data platforms
• Act as an internal subject-matter expert for Outreach, supporting onboarding, troubleshooting, and champion ongoing adoption
• Maintain data hygiene and compliance with privacy regulations (e.g., GDPR, CAN-SPAM)
• Support ABM (Account-Based Marketing) initiatives with targeted automation strategies

Requirements:

• 5+ years of experience in B2B marketing automation, preferably in financial or healthcare services
• Proficiency in marketing automation platforms specifically Outreach.io as well as (Salesforce MC, HubSpot) and CRM systems (e.g., Salesforce)
• Strong understanding of lead lifecycles, funnel metrics, and campaign attribution
• Experience with email best practices, A/B testing, personalization, and dynamic content
• Analytical mindset with the ability to interpret data and optimize performance
• Excellent project management and communication skills
• Familiarity with compliance and data privacy best practices
• Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing go-to-market content strategy
• Data-driven decision-making and ability to connect business results to marketing
• Lead generation, acquisition marketing, and ABM experience required
• Sales enablement experience
• Curiosity is key and a strong drive to understand the business and industry
• Strong leadership and communication skills
• Creativity and innovation
• Client-centric focus and ability to identify and meet internal and external client needs
• Experience working cross-functionally to ensure marketing programs are aligned with company objectives
• Proficiency in marketing automation tools and CRM software as well as Microsoft Office
• Occasional travel (10% - 20%)
• Prolonged periods of sitting at a desk and working on a computer
• Experience with integrating marketing automation tools with other platforms (e.g., webinar tools, analytics, CMS)
• Knowledge of HTML/CSS for email template customization
• Certification in marketing automation platforms is a plus
• 5+ years of experience in Marketing
• Bachelor's degree in marketing, Communications, Business, or related field is preferred