Lifecycle Marketing Manager (AI & Automation)

OpenSesame is the trusted partner for workforce reinvention in the age of AI, delivering integrated software and expert services. The Lifecycle Marketing Manager will own the email channel operations and utilize AI to enhance campaign performance and customer interactions, ensuring a seamless experience and reliable data for future decisions.

Responsibilities:

• Own the execution layer of the email channel – operations, performance, deliverability, and compliance
• Own email operations end-to-end – segmentation, sends, deliverability monitoring, compliance, and performance reporting
• Independently own the build, QA, and launch of 3+ campaigns across email, webinar, event, or partner channels
• Map and document current campaign ops processes – intake, build, QA, and launch – for at least two recurring campaign types
• Build and launch your first agent
• Draft a structured intake checklist and Asana template for campaign requests
• Contribute optimization ideas based on email performance data – segmentation, timing, subject lines, CTAs
• Lead a campaign retrospective using a HubSpot dashboard you've built – share findings and recommendations with the marketing team
• Contribute at least one documented, scalable workflow to the team's shared AI playbook

Requirements:

• Proven examples from your career that show you can do this job
• Experience building systems, driving alignment, and creating impact at scale
• Hands-on experience with tools like Claude, ChatGPT, and HubSpot Breeze
• Ability to care about the experience on the other end of every email sent
• Energized by building systems that scale
• Thrives in a team that moves fast and values impact
• Experience with best-in-class tools including HubSpot, Salesforce, Qualified, Clay, and Asana
• Self-starter with a track record of delivering excellent results