UI/UX Designer (Remote Opportunity)

Puffy is a leading mattress brand in the USA, seeking an AI-first UX/UI Designer who can integrate generative AI into e-commerce design workflows. The role focuses on using advanced AI tools to create exceptional user experiences that drive business outcomes and involves collaborating with various teams to execute design experiments that impact conversion metrics.

Responsibilities:

• Embed an AI-first methodology into daily design execution, using advanced generative AI tools to design exceptional user experiences that accelerate creative output and drive customer conversion
• Research, test, and integrate new AI design tools to keep our creative process at the industry's cutting edge
• Compress years of AI-native design mastery into months
• Ship more high-impact design experiments in your first year than most UX/UI designers ship in three
• Design systems that touch every customer touchpoint—product pages, checkout flows, conversational commerce, personalization modules
• Build execution instincts through sheer volume that takes others years to develop
• Become fluent in the entire GenAI design stack—Figma AI, Nano Banana, Vertex AI, Midjourney—and use them in production workflows daily
• Design interfaces that most designers won't touch for years: semantic search results, conversational shopping assistants, AI-powered recommendation modules
• Research and champion emerging tools, keeping our practice at the industry's cutting edge
• Collaborate with Growth and Engineering teams to execute experiments and translate data-driven insights into tangible design improvements

Requirements:

• 3-5 years of experience in web design: Preferably from an e-commerce background
• A strong portfolio showcasing shipped product work: With a clear connection to business metrics (e.g., conversion lift, improved engagement) on detail pages, listing pages, or checkout flows
• Expert Figma proficiency: Including components, variables, and Dev Mode
• Hands-on experience with modern GenAI design tools: (e.g., Figma AI, Nano Banana, Vertex AI, Midjourney etc.) in a professional workflow, with a portfolio demonstrating your ability to guide them to brand-aligned outcomes
• A demonstrable passion for the AI space: With a proven ability to quickly learn, evaluate, and integrate new technologies and tools into your design process
• Familiarity with emerging UX patterns for AI: Such as conversational search, assistant UIs, and recommendation modules
• Excellent communication skills: With an ability to articulate design rationale and present research on new tools clearly
• Experience designing chat or guided-selling flows
• Comfort collaborating on experiments (A/B testing, multivariate) and understanding their purpose
• Working knowledge of WCAG 2.2 and foundational SEO principles for e-commerce