Manulife is a leading international financial services provider, helping people make their decisions easier and lives better. They are seeking a highly experienced Search Engine Optimization Manager to lead North American SEO & GEO programs while supporting global SEO initiatives across the organization.
Responsibilities:
- Oversee all in-house SEO and GEO programs for North America
- Support other global SEO initiatives in partnership with international teams
- Identify, evaluate, and prioritize new SEO/GEO opportunities for business growth
- Coach and develop the SEO team to meet industry benchmarks and elevate operational excellence
- Establish prioritization frameworks and work with cross-functional partners (IT, Product, Publishing, Content, Social) to unblock implementation and accelerate delivery
- Manage day-to-day SEO/GEO operations, including program tracking at an item/deliverable level
- Ensure all team outputs are outcome-driven, aligned to industry best practices, and ladder up to business goals
- Maintain delivery and implementation trackers across technical and content pipelines
- Flag and escalate blocked or delayed implementation items (technical or content)
- Maintain a technical backlog of SEO improvements, new CMS features, and bug fixes
- Own end-to-end reporting for SEO/GEO performance and business impact
- Analyze data (traffic, rankings, conversions, engagement, logs, crawlability) to identify opportunities
- Build and deliver executive-level presentations for cross-functional and leadership teams
- Monitor and report on the impact of all SEO recommendations in partnership with SEO Product
- Manage GEO/SEO content strategy and day-to-day operations
- Work cross-functionally with Marketing, Publishing, and Content SEO teams to support BAU initiatives
- Maintain content delivery and implementation trackers to ensure quality and timeliness
- Establish and enforce Content QA processes
- Support Social Media team with GEO-focused social posts and content strategy
- Partner with SEO Product and Social teams to deliver comprehensive GEO impact initiatives
- Maintain and govern SEMRush workspaces, projects, keyword sets, and prompt tracking