Search Engine Optimization Manager

Manulife is a leading international financial services provider, helping people make their decisions easier and lives better. They are seeking a highly experienced Search Engine Optimization Manager to lead North American SEO & GEO programs while supporting global SEO initiatives across the organization.

Responsibilities:

• Oversee all in-house SEO and GEO programs for North America
• Support other global SEO initiatives in partnership with international teams
• Identify, evaluate, and prioritize new SEO/GEO opportunities for business growth
• Coach and develop the SEO team to meet industry benchmarks and elevate operational excellence
• Establish prioritization frameworks and work with cross-functional partners (IT, Product, Publishing, Content, Social) to unblock implementation and accelerate delivery
• Manage day-to-day SEO/GEO operations, including program tracking at an item/deliverable level
• Ensure all team outputs are outcome-driven, aligned to industry best practices, and ladder up to business goals
• Maintain delivery and implementation trackers across technical and content pipelines
• Flag and escalate blocked or delayed implementation items (technical or content)
• Maintain a technical backlog of SEO improvements, new CMS features, and bug fixes
• Own end-to-end reporting for SEO/GEO performance and business impact
• Analyze data (traffic, rankings, conversions, engagement, logs, crawlability) to identify opportunities
• Build and deliver executive-level presentations for cross-functional and leadership teams
• Monitor and report on the impact of all SEO recommendations in partnership with SEO Product
• Manage GEO/SEO content strategy and day-to-day operations
• Work cross-functionally with Marketing, Publishing, and Content SEO teams to support BAU initiatives
• Maintain content delivery and implementation trackers to ensure quality and timeliness
• Establish and enforce Content QA processes
• Support Social Media team with GEO-focused social posts and content strategy
• Partner with SEO Product and Social teams to deliver comprehensive GEO impact initiatives
• Maintain and govern SEMRush workspaces, projects, keyword sets, and prompt tracking