Sr. Specialist, Data Strategy and Services- Marketing

ServiceNow is a global market leader in innovative AI-enhanced technology. The Sr. Specialist, Data Strategy & Services plays a crucial role in executing data integration and platform requirements within the Marketing technology stack, supporting large-scale data initiatives and collaborating with various teams to ensure accurate data flows and documentation.

Responsibilities:

• Support the documentation of business and technical requirements for CRM, MAP, and CDP integration patterns, including identity stitching, enrichment, and governed data flows
• Write and refine user stories and acceptance criteria in collaboration with the product manager and engineering teams
• Maintain and groom backlog items in JIRA or equivalent tools; ensure tickets are complete, accurate, and sprint-ready
• Facilitate working sessions and process mapping workshops with platform owners and business stakeholders to gather requirements and document current-state workflows
• Document multi-system GTM workflows including lead capture, scoring and routing, enrichment, consent flows, audience segmentation, and attribution
• Support M&A integration efforts by assisting with discovery, documentation, and requirements for acquired system onboarding
• Execute UAT, data quality checks, and go-live validation steps per defined test plans
• Maintain integration documentation, configuration notes, and enablement materials for GTM users impacted by system changes
• Track and report on integration milestones, data quality metrics, and adoption KPIs for leadership review
• Serve as a knowledgeable resource for GTM users navigating new system integrations or data processes

Requirements:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry
• 3–6+ years of experience in GTM systems, Martech operations, data coordination, or enterprise RevOps roles
• Hands-on familiarity with CRM and MAP platforms (e.g., Salesforce, Marketo, HubSpot, Eloqua) at an administrator or power-user level
• Experience supporting cross-functional product or integration projects in large, matrixed organizations
• Understanding of CDP concepts including identity resolution, audience segmentation, and consent management
• Ability to write clear user stories, document workflows, and produce sprint-ready requirements
• Strong organizational and communication skills; comfortable facilitating working sessions and managing documentation across multiple stakeholders
• Exposure to M&A systems integration or CRM/MAP migration projects
• Familiarity with ETL/ELT pipelines and enterprise API integration patterns at a conceptual level
• Experience with data governance, privacy, or consent frameworks
• Working knowledge of agile delivery tools (JIRA, Confluence) and process modeling approaches