Product Manager, Audience Insights & Monetization (Remote)

Experian is a global data and technology company, powering opportunities for people and businesses around the world. In this role, you will lead the performance, discoverability, and growth of Experian's audience portfolio across platforms, guiding innovation in audience creation and monetization strategies.

Responsibilities:

• Oversee reporting and insights for Experian's syndicated, branded, custom, and partner audiences across platforms (e.g., Trade Desk, LiveRamp, PubMatic)
• Monitor adoption, usage, revenue contribution, and latest metrics (e.g., value scores, relevance rankings, segment size)
• Build insights and actions from platform reporting, transforming revenue insights into strategies that guide product direction, empower Sales, and unlock monetization opportunities
• Apply AI/ML techniques to surface hidden patterns, predict audience performance, and recommend actions
• Build dashboards and tools that provide Sales with real-time insights, complementary audience recommendations, and whitespace opportunities
• Automate workflows to deliver applicable intelligence at scale
• Drive adoption and monetization through taxonomy refinements, naming strategies, packaging, and pricing experiments
• Benchmark Experian's catalog against competitors to identify gaps, whitespace opportunities, and ways to improve discoverability and revenue performance
• Design and run structured test-and-learn programs (e.g., naming conventions, bundling strategies, fine-grained vs. broad segments)
• Ensure compliance with Experian and platform data policies, understanding where data can and cannot be activated
• Track latest AdTech trends (cleanrooms, DSP/SSP evolution, dynamic audiences) and recommend how Experian should adapt
• Partner with Product, Data Science, Partnerships, and Sales to translate insights into roadmap priorities and GTM strategies
• Be a subject matter expert on audience reporting, discoverability, and competitive positioning

Requirements:

• 5+ years of Product Management experience in AdTech, ideally with data monetization or audience products
• Experience with buyer activities across planning, activation, and measurement
• Proficiency in AdTech auctions and knowledge of DSPs, DMPs, CDPs, and SSPs
• Experience interpreting complex data and translating it into applicable insights
• Preference for candidates based in or near Denver, CO for in-person collaboration
• Remote candidates will also be considered, with a preference for those located in Mountain or Pacific Time Zones