Growth Marketing Manager

ExaCare AI is a leading health tech company focused on building an AI operating system for post-acute care. The Growth Marketing Manager will be responsible for defining the growth playbook, creating marketing campaigns, and driving pipeline and revenue in a dynamic and collaborative environment.

Responsibilities:

• Take accountability for marketing-sourced and marketing-influenced pipeline
• Build the bottoms-up plan, run a weekly operating cadence, and make clear calls on what to scale, iterate, or stop — in partnership with Sales / RevOps
• Stand up the foundational system we’ll scale — what tools we use, campaign calendar, channel mix, experimentation process, and reporting
• Create and ship campaigns that generate pipeline in a multi-stakeholder, sales-led world
• Partner with Sales / RevOps on ICP + target accounts, orchestrate account plays, and work with Content to arm outbound with proof, talk tracks, and assets that convert
• Manage paid search, paid social, and other new channel experiments end-to-end (targeting, creative testing, budgets, landing pages), while improving conversion across the entire funnel
• Build segmentation, nurture, reactivation, scoring/routing, and reporting inside HubSpot
• Keep leads warm, increase speed-to-lead, and make lifecycle visibility real (even when the data is messy)
• Build the new playbook for modern growth marketing to move faster and do more with less, with tools and systems that reflect what’s best-in-class tomorrow, not today