Sr. Account Executive / Sales Director - Local TV

Nielsen is a leading company dedicated to providing insights that drive client decisions in the media industry. As a Sr. Account Executive / Sales Director, you will lead commercial strategies for Local TV clients, focusing on revenue growth and strategic partnerships. This role involves managing C-suite relationships and collaborating across teams to ensure successful implementation of Nielsen's product suite.

Responsibilities:

• Achieve aggressive renewal and new business targets
• Construct revenue solutions, license new datasets, and deliver high-impact product pitches
• Lead the lifecycle of Master Service Agreements (MSAs)
• Cultivate and strengthen trusted advisor relationships with Corporate C-Suite leaders
• Orchestrate a team of Nielsen Account Managers and subject matter experts
• Identify and cultivate relationships with Digital leaders at both the Corporate and station levels
• Drive adoption of Nielsen’s Digital Solutions, including DAR (Digital Ad Ratings), DCR (Digital Content Ratings), N1Ads and N1Content and Nielsen Marketing Cloud
• Collaborate with Customer Success Account Managers to dimension changes in audience behavior, address client’s ratings inquiries, and explain variability in Local TV audiences
• Serve as the bridge between your clients and the broader Nielsen organization
• Maintain rigorous pipeline hygiene within Salesforce, tracking opportunities and revenue by client and product
• Leverage sales enablement tools like LinkedIn Sales Navigator and SalesLoft
• Create consistent reporting systems to highlight activity and successes for Local Media leadership
• Articulate the unique benefits of Nielsen products across all client departments

Requirements:

• 10+ years of experience in Local Media (TV Station, Rep Firm, Cable, or Nielsen) with a proven track record of revenue success
• A deep working knowledge of digital advertising, including the ability to monetize Linear TV, Streaming, OTT, Addressable, and Advanced Advertising platforms
• Demonstrated proficiency in utilizing and presenting Nielsen data, products, and methodologies
• Exceptional writing, analytical, and presentation skills, with the ability to author compelling proposals for C-Suite Executive customers
• Expert-level proficiency in Salesforce, Google Suite, and MS Office
• Bachelor's degree or equivalent experience
• Experience with Sales Enablement tools (SalesLoft, LinkedIn Sales Navigator) is highly preferred
• Advanced degree or certifications preferred