About this role
Agoda is a company that bridges the world through travel, making it easier for everyone to explore the world. They are seeking a Senior Data Analyst to join their Performance Marketing Team, which focuses on developing data-driven marketing programs to improve customer lifetime value.
Responsibilities:
- Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines
- Adapt to new product features and roll out changes from successful tests
- Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others
- Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers