About this role
About team:
The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We are dedicated to creating a global platform that fosters knowledge/education ecosystem, learner engagement, and a vibrant educational community. Our goal is to be the primary destination for knowledge seekers worldwide. We categorize our content into various tracks such as Business & Finance, Humanities, and Technology, all focused on delivering high-quality educational content.
This role is responsible for driving awareness and onboarding intent among off-platform creators toward TikTok, by partnering with Marketing, Product, and Operations to build creator trust, amplify creator voices, and establish a strong advocacy ecosystem.
- Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence
- Partner with operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships
- Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok
- Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements
- Design and execute creator advocacy programs to amplify creators' external influence for TikTok
- Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements
The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We are dedicated to creating a global platform that fosters knowledge/education ecosystem, learner engagement, and a vibrant educational community. Our goal is to be the primary destination for knowledge seekers worldwide. We categorize our content into various tracks such as Business & Finance, Humanities, and Technology, all focused on delivering high-quality educational content.
This role is responsible for driving awareness and onboarding intent among off-platform creators toward TikTok, by partnering with Marketing, Product, and Operations to build creator trust, amplify creator voices, and establish a strong advocacy ecosystem.
- Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence
- Partner with operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships
- Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok
- Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements
- Design and execute creator advocacy programs to amplify creators' external influence for TikTok
- Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements