Product and Content Marketer

Aizip is a leader in edge and endpoint AI, enabling tens of millions of users worldwide to benefit from intelligent products every day. They are seeking a proactive Marketing hire to build and execute marketing efforts focused on brand awareness and inbound lead generation, while working closely with management and technical teams to create compelling marketing content and programs.

Responsibilities:

• Execute the company’s marketing efforts with a focus on brand awareness and inbound pipeline generation
• Develop and manage content across key channels, including: social media, technical blogs and company blogs, newsletters, website content and messaging updates, product brochures, one-pagers, and other collateral
• Drive SEO / GEO strategy and execution to improve discoverability and organic traffic
• Create and coordinate product demo videos and other product marketing assets
• Support and execute partner co-marketing / co-promotion activities
• Plan and run webinars and similar demand generation programs
• Identify what needs to be done and move quickly without waiting for heavy direction
• Establish content calendars and reporting to keep marketing execution consistent
• Measure performance of major marketing efforts and refine based on results
• Support other company business activities, such as tradeshows and partner events