Region Manager Brand Marketing - South Region

CommonSpirit Health is uniting diverse communities under one vibrant brand, and they are seeking a Region Manager Brand Marketing for the South Region. This role is critical in bridging national brand strategy with local execution, ensuring consistent visual identity and quality across marketing materials.

Responsibilities:

• Serve as the primary regional expert for applying CommonSpirit Health's brand guidelines
• Expertly adapt approved national creative concepts for regional marketing materials (e.g., flyers, social media graphics, web banners, print ads, event signage, presentations, internal communications templates), ensuring brand fidelity across all channels
• Lead the hands-on transition of existing materials from old brands to the new CommonSpirit Health brand, meticulously updating visual elements and messaging
• Design new visual assets from scratch for regional-specific needs when required, always within established brand guidelines
• Be the region's guardian of visual brand standards
• Rigorously review design assets created by internal teams or external vendors to ensure strict adherence to brand guidelines (logo usage, color palettes, typography, messaging tone, etc.). Provide clear, actionable feedback for revisions
• Maintain and manage a regional library of approved brand assets, templates, and guidelines, ensuring easy access and proper usage by regional teams
• Coordinate design requests from regional teams, prioritizing and managing timelines to ensure timely delivery of high-quality materials
• Manage relationships with external print vendors and other production partners, ensuring projects meet design specifications, quality standards, and budget
• Travel to regional markets to train local teams on brand guidelines, template usage, and best practices for consistent brand application
• Proactively identify and resolve brand consistency issues within the region, ensuring every touchpoint effectively connects with our diverse communities

Requirements:

• Bachelor's degree required (or equivalent experience in graphic design, marketing, communications, or a related field)
• 10+ years of experience in brand management, creative direction, or marketing leadership, preferably in healthcare, nonprofit, or complex multi-market organizations
• 7+ years of experience demonstrating experience in overseeing brand creative development and implementation across a wide range of channels
• Understanding the nuances and complexities of the healthcare environment is a significant plus
• Ideally, you already call one of our Southern markets home
• You've navigated complex rebrands or large-scale brand implementations