Brand Strategist

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.  

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!  

Job Description

The Brand Strategist is responsible for bringing the company’s brand strategy initiatives to life across marketing channels, campaigns, internal communications, and customer touchpoints.  This role helps track brand health metrics and develop recommendations for further improvement.

Reporting to the Senior Manager of Brand Strategy, this role translates brand positioning and messaging frameworks into compelling marketing initiatives that strengthen brand awareness, consideration, and reputation.

Key Responsibilities

• Translate brand strategy across marketing initiatives, ensuring consistent application of brand positioning, voice and visual identity.
• Manage the development and implementation of brand initiatives that support acquisition, retention, internal communications, and overall brand growth.
• Apply established brand messaging frameworks across marketing materials, campaigns, and customer communications ensuring consistency.
• Work closely with creative, paid media, CRM, and digital teams to ensure brand messaging resonates with target audiences across the shopper journey.
• Support the implementation and maintenance of brand guidelines and visual identity standards.
• Act as a day-to-day resource for internal teams seeking brand guidance.
• Collaborate with product, marketing, and sales teams to identify and curate new consumer facing messages that support brand positioning
• Support cross-departmental efforts to maintain consistent brand representation across customer touchpoints.
• Support the Senior Manager of Brand Strategy in tracking brand health metrics and developing insights that inform future initiatives.
• Support project management and coordination of agency deliverables.
• Stay informed on market trends, competitive brand activity, and cultural insights to help inform brand initiatives and creative development.
• Partner with the social media team to ensure organic social content reflects the brand voice, narrative, and strategic messaging priorities.
• Provide brand guidance on social content themes, storytelling approaches, and campaign amplification opportunities.

Qualifications

• 5-8 years of experience in brand management, brand marketing, or integrated marketing roles.
• Experience executing brand strategies and marketing campaigns across multiple channels including digital, social, and CRM.
• Strong understanding of brand positioning and messaging frameworks, with experience applying them across marketing initiatives.
• Demonstrated ability to manage brand programs and campaigns from concept through execution.
• Experience collaborating with creative teams, channel owners, and product marketing teams to ensure brand consistency.
• Familiarity with brand guidelines, visual identity systems, and asset management.
• Experience working with external agencies or creative partners.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Ability to interpret marketing performance metrics and apply insights to optimize brand initiatives.
• Excellent written and verbal communication skills.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

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Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Inclusion and belonging are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact taaccommodationrequests@brightspeed.com to initiate the accommodations process. 

For all applicants, please take a moment to review our Privacy Notices:  

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice