Sales Development Representative (SDR)

Easyfish Marketing is an innovative marketing agency specializing in local SEO and digital growth strategies for home service contractors. They are seeking a Sales Development Representative (SDR) to identify, qualify, and book high-quality opportunities with home service contractors, focusing on revenue quality and client success.

Responsibilities:

• Prospect and engage home service contractors (HVAC, plumbing, roofing, etc.)
• Conduct cold outbound outreach via calls, SMS, and email
• Qualify prospects against our defined Ideal Customer Profile (ICP)
• Book high-quality discovery calls for Account Executives
• Disqualify poor-fit leads to protect sales team efficiency
• Maintain accurate CRM data and detailed qualification notes
• Collaborate with AEs to improve lead quality, close rates, and retention outcomes
• Support ongoing refinement of outreach and qualification strategies

Requirements:

• At least 1 year of SDR/ Business Development experience
• Cold calling expertise
• Strong skills in Inside Sales, Sales, and Business Development
• Proven ability to qualify leads and identify strong-fit opportunities
• Experience with outbound prospecting and lead generation
• Excellent communication skills (verbal and written)
• Ability to think critically and ask strategic, probing questions
• Comfortable disqualifying prospects when appropriate
• Goal-oriented with strong organizational and time management skills
• Experience using CRM tools and sales technology
• Self-motivated team player with a focus on results and improvement
• Experience working with home service contractors or marketing agencies (especially SEO/local SEO) is a strong plus
• Bachelor's degree in Business, Marketing, or related field is a plus
• 1–3+ years SDR / sales experience
• Strong qualification and discovery skills
• Comfortable saying “no” to bad-fit prospects
• Clear communicator, high ownership mindset
• Bonus: experience with home services or marketing/SEO