Head of Talent Brand Content and Growth Marketing

TRM Labs is a company that provides blockchain analytics and AI solutions aimed at enhancing safety and security. They are seeking a Head of Talent Brand Content and Growth Marketing to create compelling narratives that attract top talent, focusing on content creation, distribution strategy, and measurable impact.

Responsibilities:

• Own end-to-end content creation: translate internal insights, policies, and happenings into head-turning campaigns that demonstrate our employer value proposition to prospective talent
• Drive distribution strategy across paid, social, events, and partnerships to reach priority talent segments, leveraging a centralized Demand Generation and Ops architecture
• Build and execute a repeatable content engine consistent with TRM’s master brand identity
• Rapidly turn ideas into shipped outputs—content, events, and campaigns within defined timelines
• Curate the right conference circuit for our engineering leadership to attend, speak and advertise at, project manage submission of white papers to secure speaking spots
• Cultivate partnerships with external engineering thought leaders and produce community meetups — including speaker panels — that position TRM as a leading voice in the space
• Measure and iterate on performance (engagement, reach, pipeline impact) to continuously improve results

Requirements:

• 6–10+ years in content, brand, or growth marketing (ideally in high-growth or early-stage environments)
• Proven ability to independently create high-quality content with strong narrative and voice
• Experience tailoring brand messaging to targeted audiences; experience marketing to engineering communities a plus
• Strong growth instincts and channel experience—knows how to distribute content effectively, not just create it
• High ownership and velocity—able to operate with minimal oversight and ship consistently
• Exceptional editorial judgment and taste (can distinguish great from average content)
• Comfortable working directly with senior stakeholders and extracting insights quickly
• Experience using AI tools/agents to accelerate workflows while maintaining quality