Assistant Product Manager, Dealer Website

General Motors is seeking an Assistant Product Manager for their Dealer Website Choice team, which is responsible for the strategy and performance of GM Tier 3 dealer websites. The role involves managing website vendor operations, leading cross-functional initiatives, and optimizing dealer website platforms to enhance performance and customer satisfaction.

Responsibilities:

• Lead Tier 3 go-to-market planning and execution (strategy, launch readiness, assets, quality), including after-hours support as needed
• Manage day-to-day website vendor operations and escalations, ensuring products and services consistently meet dealer, customer, and business needs
• Serve as Tier 3 dealer website SME and primary escalation point, advising brand, Sales Operations, field, and other partners and coaching junior team members
• Drive website change initiatives and program governance (prioritization, SLAs, integrations, compliance, vendor business reviews, VIS ID and brand consistency) across dealer websites
• Use vendor research, CX insights, dashboards, and GM reporting to identify and prioritize optimization opportunities
• Partner with Sales Operations, brands, and field teams on data-based recommendations that support Sales Operations priorities, dealer performance, and key website outcomes (engagement, conversion, dealer satisfaction)
• Direct large-scale content, structure, and landing-page optimization to keep sites current, on-brand, and aligned to program strategy and consumer experience standards
• Develop communications, processes, and workflows to support program sustainment
• Prepare and deliver presentations for leadership and internal stakeholders on key Tier 3 initiatives
• Track and act on consumer and dealer feedback to continually evolve dealer website strategy and performance

Requirements:

• Bachelor's degree in Business, Marketing, or related area
• 5+ years of automotive, digital marketing, or similar environment experience
• 3+ years in digital retail, website product management, or dealer digital marketing
• Deep understanding of the automotive digital vendor ecosystem and OEM–dealer website models (websites, SEO, SEM, social, lead management/CRM, consumer marketing, etc.), with experience partnering directly with platform providers and connecting digital activity to Sales Operations and dealer performance outcomes
• Proven ability to translate data and customer insights into website optimization strategies and recommendations
• Demonstrated ability to balance challenging priorities while maintaining efficiency in a dynamic, fast-paced environment
• Excellent oral and written communication skills that involve understanding the audience, getting the message across, presenting information effectively, and communicating openly
• Self-motivated and able to thrive and multi-task in a fast-paced environment
• Excellent time management skills – the ability to effectively and efficiently use time to focus on the most impactful activities and challenge those that distract from the identified goal
• Ability to build positive relationships, become a trusted advisor, and interact with all levels of dealership personnel
• Ability to influence business partners and work across GM teams
• Ability to adapt to various levels of dealership digital expertise
• Skilled in the use of Office products, along with online ticketing systems
• Ability to do high-level data analysis and pinpoint trends
• Advanced business consulting skills, including the ability to diagnose complex, non-standard problems, build data-informed action plans, and lead cross-functional follow-through to resolution
• Digital retail experience (Dealer BDC or digital dealer tool provider)
• Brand digital experience