Senior/Principal Product Manager (PLG & Billing)

Bitwarden empowers enterprises, developers, and individuals to securely store and share sensitive data. As Senior/Principal Product Manager, you will own the strategy and execution for how users discover, trial, upgrade, and pay for Bitwarden across B2C and B2B segments.

Responsibilities:

• Own the in-product upgrade flows, trial and checkout experience, subscription management, renewal mechanics, and billing support
• Analyze how 1Password, Dashlane, LastPass, Keeper, and adjacent security vendors approach freemium, pricing, and upsell
• In partnership with Growth Marketing, design and run pricing and optimization tests to improve website to product conversion rates as well as improve the free-to-paid motion
• Model revenue impact and churn trade-offs with Finance
• Define and monitor conversion rates, trial-to-paid, and upgrade metrics by cohort
• Support Sales on different billing structures, including discount frameworks or multi-year contracts
• Share performance metrics, roadmap updates, and monetization wins with leadership and cross-functional partners
• Use AI tools to accelerate spec writing, competitive analysis, pricing analysis, cohort modeling, and rapid prototyping

Requirements:

• 4+ years experience in product management
• Experience in B2C/D2C products or PLG-companies a strong plus
• Ability to empathize with the needs of customers as well as high emotional intelligence to build positive working relationships with internal teams in a distributed working environment
• Ability to have technical discussions across engineering teams
• Extremely organized and able to make highly informed prioritization & trade off decisions with engineering
• Excellent written and verbal communication skills
• A growth mindset and a desire to learn from others
• Excitement and enthusiasm for open source and for better internet security