Lattice is a people success platform that offers tools for employee engagement and development. The Lead Brand Designer will play a crucial role in shaping the brand across various platforms and will be responsible for designing scalable brand systems and leading creative initiatives in collaboration with cross-functional teams.
Responsibilities:
- Lead end-to-end design for high-impact brand systems across campaigns, product marketing launches, web experiences, and events
- Own creative development for experiential initiatives, including industry show environment, large-format graphics, on-site collateral, and vendor production coordination
- Translate brand strategy into scalable, high-performing design systems and assets across digital and physical touchpoints
- Lead creative development for field marketing and experiential initiatives, including trade show environments, events, large-format graphics, and on-site brand systems
- Own production-ready files for print and large-format vendors, ensuring accuracy in bleed, trim, color profiles (CMYK/RGB), and scaling
- Develop executive-level presentations that translate business narratives into clear visual storytelling
- Partner cross-functionally with GTM, product marketing, and leadership to develop design solutions aligned to business goals
- Develop compelling executive-level presentations and sales enablement decks, translating complex ideas into clear, visually engaging narratives
- Contribute to the evolution and documentation of brand guidelines, ensuring consistency while enabling creative flexibility
- Identify opportunities to improve workflows, templates, and processes that increase efficiency and unlock higher-level creative thinking
- Design with a global mindset, ensuring work scales across markets, languages, and channels
- Provide mentorship and creative guidance to other designers, raising the bar for craft and execution
Requirements:
- 7–9+ years of brand design experience, ideally in B2B, SaaS, or multi-product environments
- A strong portfolio demonstrating scalable brand systems across digital, print, and physical environments
- Demonstrated expertise in presentation design (Google Slides, Keynote, Figma), including data visualization and executive storytelling
- Ability to independently lead complex projects from brief through execution
- Strategic thinking grounded in business context, customer insights, and performance goals
- Clear communicator who can articulate design rationale, manage feedback, and align stakeholders
- High craft bar with a pragmatic approach to timelines and constraints
- Comfort operating in evolving systems and ambiguous problem spaces
- Deep expertise in presentation design (PowerPoint/Google Slides) with strong narrative and data visualization skills
- Experience preparing files for large-format print vendors
- Executive-level storytelling
- Experience executing brand systems across digital, print, and physical environments
- In-house brand team experience
- Building business alignment supporting revenue partnership, scalable systems, and operational excellence
- Web design
- After Effects experience (motion)
- Video storyboarding, directing
- Experience supporting brand evolution or rebrands within scaling companies