Business Insights Analyst

Brami Inc. is a company focused on redefining Italian food for the modern pantry. The Business Insights Analyst role involves creating sales forecasts, managing inventory alignment, and providing commercial insights to support decision-making and strategic planning.

Responsibilities:

• Own the creation and maintenance of weekly and monthly sales forecasts, broken down by channel, distributor (UNFI/KeHE), and key accounts
• Build and maintain scenario models (e.g., downside, upside, recovery scenarios) to proactively manage supply chain volatility, retailer shifts, or promotional changes
• Partner cross-functionally to ensure forecasts align with demand planning, production, and inventory strategy
• Reconcile DTC (Shopify/Amazon) and brick-and-mortar retail trends to ensure production stays ahead of demand
• Identify and flag risks related to aged inventory, excess stock, or potential out-of-stocks
• Provide SKU- and channel-level insights to support smarter inventory decisions and regional expansion planning
• Track and manage trade spend against established guardrails, identifying overspend or budget risk early
• Evaluate promo ROI, comparing velocity in supported vs. unsupported doors to optimize future trade investments
• Provide deep-dive SKU-level velocity analysis, highlighting distribution gaps, whitespace, and expansion opportunities
• Translate scanner and panel data into compelling selling stories to support category reviews, line reviews, and retailer presentations
• Partner closely with Finance on revenue phasing, forecasting accuracy, and month-end accruals
• Support the development of rigorous trade governance processes
• Monitor actuals vs forecast and clearly explain variances to leadership
• Transform complex data from Power BI, syndicated sources (SPINS/Circana/Nielsen), and distributor portals into clear, decision-ready reporting
• Build and maintain dashboards and reporting that surface trends, risks, and opportunities across the business
• Present insights in a concise, executive-friendly manner to senior leadership
• Clean, harmonize, and reconcile disparate datasets to ensure the organization operates from a single source of truth for volume, revenue, and spend
• Ensure data accuracy, consistency, and documentation as the business scales
• Develop and leverage AI-assisted workflows to increase the speed and repeatability of recurring analyses, documentation, and data reconciliation tasks
• Continuously improve reporting processes and analytical rigor

Requirements:

• 4–7+ years of experience in analytics, insights, forecasting, or strategy within CPG, food & beverage, retail, or ecommerce
• Strong understanding of CPG performance metrics (velocity, distribution, trade spend, promo lift, margins)
• Experience with SPINS, Circana, Nielsen, IRI, preferred
• Proven experience with forecasting, scenario modeling, and cross-functional planning
• Advanced Excel / Google Sheets skills; experience with Power BI or similar BI tools
• Experience working with data from distributors, POS, ecommerce platforms, and syndicated data
• Demonstrated comfort using AI tools (e.g., Claude, ChatGPT) to accelerate analysis, build reusable templates, and synthesize complex data — and the judgment to know when not to rely on them or how to discern hallucinations
• Strong storytelling and communication skills — able to turn analysis into clear recommendations
• Comfortable operating in a fast-paced, high-growth environment with ambiguity