GTM Engineer

Redwood Software is a leader in full stack automation fabric solutions for mission-critical business processes. They are seeking a GTM Engineer to design, implement, and optimize AI-driven tools and processes in the marketing department, ensuring efficient and creative use of AI for campaign automation and analytics.

Responsibilities:

• Lead the design, implementation, and optimization of AI-driven tools, automations, and processes across the marketing department
• Ensure that our marketing organization leverages AI safely, efficiently, and creatively — from campaign automation to content production and analytics
• Build and maintain automations across systems using automation platforms such as Make.com, n8n, Workato, Zapier etc
• Evaluate when we should automate ourselves in tools such as Make.com versus getting an AI marketing tool such as Tofu, Regie.AI, etc
• Map marketing workflows and identify opportunities for automation (content creation, segmentation, reporting, QA)
• Serve as an internal consultant to campaign engineers, content creators, and demand-gen leads
• Train and support marketing teams on AI best practices and responsible adoption
• Measure impact/ROI of AI tools; continuously monitor and optimize automation performance and ROI
• Design API-driven integrations between AI platforms and existing MarTech stack, keeping attribution in mind
• Explore opportunities to build scalable API processes to automate bulk updates as brand, legal or programming developments require changes across email, form, landing page or programs
• Finding creative processes to uplevel the tactical requirements as the company grows or campaigns pivot
• Develop prompt libraries, fine-tuned models, and reusable automation templates

Requirements:

• 5+ years in marketing operations, marketing technology, demand gen or related fields with an understanding of B2B GTM
• Deep understanding of MarTech platforms (Salesforce, Marketo, Outreach, etc.)
• Basic understanding of a marketing funnel and campaign attribution with familiarity in pipeline and revenue metrics as they pertain to marketing and sales development
• Experience working with AI marketing software such as Tofu, Regie.ai, RevSure, etc
• Strong grasp of generative AI (e.g., GPT, Claude, Gemini), predictive modeling, and workflow automation platforms (e.g., Make.com, Zapier, Workato)
• Ensure all AI-driven processes adhere to data privacy, compliance, and brand standards
• Experience evaluating and implementing emerging AI tools for marketing automation
• Deep curiosity about how AI can reshape marketing workflows and drive GTM efficiency
• Comfort operating in fast-evolving AI and MarTech environments
• Proficiency in Python and JavaScript for automation scripts, data transformations, and API integrations
• Ability to design, test, and deploy API calls between marketing systems (REST, GraphQL)
• Familiarity with SQL, JSON, and ETL pipelines for marketing data processing
• Experience building workflows in Make.com, Airflow, or similar
• Support the design and maintenance of agents and workflows that can create cohesive workflows across tools
• Strong project management and cross-functional collaboration skills
• Excellent communication skills — able to explain AI workflows to both technical and non-technical stakeholders
• Ability to analyze and measure demand, performance and ROI as it relates to marketing campaigns and influence
• Ability to balance speed and innovation with compliance and brand governance