Product Manager - Data & Experimentation

FOX Television Stations owns and operates 29 broadcast television stations in the U.S. and is seeking a Product Manager – Data & Experimentation to lead the strategy and execution of experimentation measurement capabilities for FOX Local’s applications. The role involves collaborating with cross-functional teams to enhance product decision-making through data-driven experimentation and analytics.

Responsibilities:

• Lead how data, analytics, and experimentation are applied to test assumptions and inform product decisions across digital products
• Translate company and product objectives into clear, measurable outcomes and leading indicators
• Establish standards for how product bets are framed, instrumented, measured, and evaluated
• Proactively identify measurement gaps and define plans to close them
• Own the design and execution of validation strategies across major product initiatives, selecting appropriate methods based on risk, confidence, and impact
• Drive rigorous assumption testing, including prototypes, behavioral analysis, feature experiments, and A/B testing where appropriate
• Define clear success criteria, guardrails, and decision frameworks before experiments launch
• Lead analysis and interpretation of results, translating findings into clear product recommendations and next steps
• Ensure experimentation efforts remain focused on meaningful customer and business outcomes
• Independently write complex SQL queries to answer high-impact product and business questions
• Conduct deep exploratory analyses to identify growth opportunities, engagement drivers, and areas of friction
• Design, build, and maintain dashboards that provide trusted visibility into product performance and user behavior
• Standardize metric definitions and ensure alignment across teams
• Elevate measurement rigor across initiatives, ensuring every meaningful product bet has a clear evaluation plan
• Partner with Product, Engineering, and Design to embed validation and measurement into discovery and delivery workflows
• Work closely with Engineering and Data teams to define instrumentation requirements and improve data quality
• Serve as the subject matter expert for experimentation and product analytics within the tech team
• Coach peers on hypothesis framing, success metrics, and interpreting results

Requirements:

• 6–10 years of experience in product management, product analytics, or data-focused roles
• Strong hands-on experience querying data (SQL required)
• Experience building dashboards and data visualizations using modern analytics tools
• Deep experience leading experimentation and validation efforts, with demonstrated ownership of designing, executing, and interpreting assumption testing and experiments across multiple product initiatives
• Proven ability to translate data insights into product decisions and measurable outcomes
• Strong problem-solving skills with the ability to work through ambiguity
• Excellent written and verbal communication skills
• Ability to communicate analytical findings clearly to both technical and non-technical stakeholders
• Ability to remain organized and detail-oriented while managing multiple initiatives simultaneously
• Experience supporting consumer-facing digital products
• Familiarity with experimentation and event-based analytics platforms
• Experience working in media, streaming, or content-driven applications
• Exposure to outcome-based product practices or hypothesis-driven development