Performance Marketing Intern - Summer 2026

BetterHelp is on a mission to make mental health care more accessible to everyone. As the Performance Marketing Intern, you will support the development and optimization of the therapist marketing journey through data-informed performance marketing strategies and cross-functional collaboration.

Responsibilities:

• Support the mapping and documentation of the therapist marketing journey from acquisition through long-term engagement
• Leverage AI tools to support campaign ideation, content optimization, journey analysis, and workflow efficiency
• Help analyze campaign performance and therapist engagement metrics to identify opportunities for improvement
• Conduct research to better understand therapist needs, behaviors, and friction points across the journey
• Partner with marketing, operations, and product teams to improve messaging and timing across lifecycle stages
• Contribute to A/B testing initiatives and performance reporting
• Help maintain campaign calendars and lifecycle documentation

Requirements:

• Current undergraduate or graduate student in Marketing, Business, Communications, or a related field
• Strong analytical skills and comfort working with data in spreadsheets
• Interest in performance marketing, CRM, growth marketing, or user journey optimization
• Strong written communication skills and attention to detail
• Ability to manage multiple projects and meet deadlines
• Curious, proactive, and eager to learn in a fast-paced environment
• Experience with email marketing platforms or CRM tools
• Familiarity with journey mapping or marketing automation concepts
• Interest in healthcare, mental health, or marketplace businesses