Senior Product Marketing Manager – Developer Portal

Harness is the AI Software Delivery Platform company, redefining how companies deliver and release software with speed, safety, and confidence. As a Senior Product Marketing Manager, you will own the go-to-market story for Harness Internal Developer Portal, driving messaging, competitive positioning, sales enablement, and customer storytelling while influencing the product roadmap with insights.

Responsibilities:

• Own the category positioning for Harness Internal Developer Portal
• Define messaging, value props, and competitive differentiation vs. Backstage, Port, Cortex and others
• Partner with Product to bring customer and market insights directly into roadmap decisions
• Represent the product in CABs, QBRs, and analyst briefings to ensure the voice of the customer is heard
• Build playbooks, training, and competitive battlecards that help the field win
• Support high-stakes opportunities with product and persona expertise
• Ability to jump on a call at the last minute to demo the product for a prospect and help sales win the next meeting
• Identify and write compelling customer success stories that highlight business outcomes
• Partner with Sales on win/loss analysis and pipeline insights to sharpen GTM execution
• Develop thought leadership assets: blogs, briefs, videos, presentations, and campaigns
• Represent Harness at webinars, conferences, and in customer-facing conversations
• Recruit and prepare customer speakers for summits and events
• Perform funnel analysis to uncover optimization opportunities and drive adoption
• Lead win/loss and competitive intelligence to keep Harness sharp against market trends
• Gather and synthesize customer/market feedback to improve messaging and influence product strategy

Requirements:

• 7+ years in product marketing or a technical role (product management, solutions engineering, architecture)
• Strong foundation in the software delivery lifecycle — you understand how developers ship and manage code
• Experience with developer and DevOps tooling. You understand how ideas become valuable software and what holds developers back
• Equally comfortable shaping high-level strategy and demoing features hands-on
• Exceptional communicator with a knack for turning technical detail into compelling customer value stories
• Collaborative, creative, and energized by working across product, sales, and marketing
• Direct experience in marketing or competing in the developer portal category and/or the artifact registry category
• You have been a software developer earlier in your career